The PricePlow Podcast

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast

The PricePlow Podcast is a health podcast hosted by Supplement Industry Thought Leaders, with 236 episodes on record and a Required Pod Score of 80.

Supplement Industry Thought Leaders hosts The PricePlow Podcast, a health show with 236 episodes published.

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  Episode #237

  #237: The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso

  Oct 1, 20261h 35mS2

  Jason Mancuso built Musclesport ‘s name on flavor-first Lean Whey , the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike’s first full sit-down with him, alongside Musclesport EVP and CMO Rob “Franky” Oberholzer. CreaM’D Rice Outperforms Lean Whey?! Musclesport’s Next Big Play A lot’s changed since that visit. The headline: Jason says CreaM’D Rice now outsells Lean Whey unit for unit, a strange turn for a brand built on protein powder. This episode covers how that happened, Musclesport’s push into savory CreaM’D Rice flavors (bacon, egg, and cheese included, built on real egg protein instead of whATey), the wellness-minded Fiber Lean-AM , the revived Lifted brand’s functional pouches and a possible energy drink, and a candid look at protein pricing, inventory strategy, and what Jason wants Musclesport to become next. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Musclesport alerts before diving in. https://blog.priceplow.com/podcast/musclesport-jason-mancuso-creamd-rice-237 Video: Jason Mancuso and the Musclesport Team on CreaM’D Rice, Savory Flavors, and What’s Next https://www.youtube.com/watch?v=5vWP5KwPYBQ Detailed Show Notes: Jason Mancuso and Rob Oberholzer of Musclesport (0:00) – Jason Mancuso Returns to PricePlow (1:15) – From McDonald’s to the Supp Chef (8:30) – Muscle Milk, Marshmallows, and Lean Charms (11:00) – Brick and Mortar, Then COVID Hits (16:00) – CreaM’D Rice Becomes the Best Seller (18:00) – Storytelling, Community, and Consistent Flavor (31:15) – Why Musclesport Waited on Clear Protein (34:30) – Lean Whey Gourmet and Protein Economics (43:30) – Fewer Flavors, Smarter Inventory (47:45) – Breakfast in a Bag and the Birth of Lifted (54:00) – Savory CreaM’D Rice Gets Weird (1:04:00) – MSG, Fettuccine Alfredo, and Cheeseburger Territory (1:07:15) – Can CreaM’D Rice Reach Mass Retail? (1:10:30) – Fiber, Wellness, and Musclesport Mornings (1:16:30) – An Energy Drink for Lifted? (1:20:00) – The Vanilla White Whale (1:21:45) – Why Jason Won’t Flavor Anyone Else’s Protein (1:27:15) – Protein Bars, RTDs, and What’s Next (1:33:00) – Perfect Shaker and Closing Where to Follow and Learn More Connect with Jason, Rob, and Musclesport Jason Mancuso on LinkedIn Jason Mancuso (The Supp Chef) on Instagram: @suppchefofficial_ Rob “Franky” Oberholzer on LinkedIn Musclesport on Instagram: @musclesportusa Musclesport on PricePlow – Sign up for news alerts Resources Mentioned Epi… Read more on the PricePlow Blog

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  Episode #236

  #236: Kris Gethin Puts Biohackers in Their Place

  Sep 24, 20261h 32mS2

  Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It’s Kris’s first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current chapter when Unmatched co-founder Doug Miller stopped by Episode #219 earlier this year. This wide-ranging conversation covers how Kris and Doug built Unmatched around an all-natural, no-sucralose philosophy, why the line between biohacking and being natural keeps blurring, and how Kris’s own protocol includes stem cell therapy, peptides, EMF mitigation, and regular blood donation. Kris also gives PricePlow its deepest look yet at Unmatched’s upcoming Longevity Bar , 16 months in development, plus previews of a reformulated BH2K, an ElectraShred stick-pack launch, and the new Unmatched University education platform. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Unmatched Supps alerts before diving in! https://blog.priceplow.com/podcast/kris-gethin-biohacking-236 Video: Biohacking, Peptides, and the Longevity Bar with Kris Gethin https://www.youtube.com/watch?v=EMiOysYRcwA Detailed Show Notes: Kris Gethin on Unmatched Supps, Longevity, and Biohacking (0:00) – Introductions (1:30) – How Unmatched Supps Came Together with Doug Miller (5:30) – Redefining “Natural” in the Age of Biohacking (9:00) – Trial, Error, and How Kris Found Biohacking (12:15) – Updating the Training Approach: From Low Reps to High Volume (14:30) – What Kris Would Tell His 30-Year-Old Self (17:00) – Stem Cells, Surgery-Free Recovery, and CPI (20:30) – Scaling Academies and Trainer Education in India (23:15) – Inside Kris’s Current Peptide Protocol (26:00) – Biological Age, HRV, and the Limits of Quantified Self (31:00) – Heavy Metals, the Gold Tooth Story, and an Overlooked Toxic Load (36:30) – Turning Off Wi-Fi at Night and the EMF Research Ahead (42:15) – Blood Donation, EBO2, and a Preview of the Ultimate Wellness Conference (47:00) – 16 Months in the Making: The Longevity Bar (54:15) – Why Unmatched Will Never Use Sucralose (1:00:00) – The EMF-Blocking Fanny Pack and Other Travel Must-Haves (1:03:00) – Minimum Viable Biohacking: Sauna, Light, and Grounding (1:09:15) – From Lifting to Iron Man: Building Durability for Endurance Sports (1:13:15) – Injuries, Volume, and Feeling Vindicated (1:20:00) – Swimming Technique and the VASA Trainer (1:25:15) – Navigating Social Media Bans in the Peptide Space (1:26:30) – What’s Next: BH2K, Dissident, and Unmatched University (1:29:30) – Closing Thoughts: The Business Leaders Kris Admires Where to Follow and Learn More Connect with Kris Gethin and Unmatched Supps LinkedIn: Kris Gethin Instagram: @krisgethin …<… Read more on the PricePlow Blog

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  Episode #234

  #234: Beta-Alanine Without the Tingles - CarnoSyn 4X and TriBsyn with NAI's Mark LeDoux

  Sep 10, 20261h 25mS2

  Mark LeDoux is back on the PricePlow Podcast, and this time the conversation goes well beyond a pre-workout scoop. In Episode #234, Mike sits down with the founder, chairman, and CEO of Natural Alternatives International (NAI) (the company behind CarnoSyn® Beta-Alanine ) for an update on where NAI’s research has gone since Mark’s last appearance on the show. Get Ready for Tingle-Free Beta-Alanine with CarnoSyn® 4X and TriBsyn® The headline is CarnoSyn® 4X , a liposomal beta-alanine engineered for 4x the bioavailability of the standard ingredient, meaning an 800mg dose can deliver the equivalent of a 3.2g loading dose without the paresthesia (tingling) that turns off a huge share of potential users. NAI also markets this technology under a second brand name, TriBsyn® , aimed at the wellness and healthy-aging market rather than sports nutrition. Mark and Mike also dig into why beta-alanine matters more than ever in the GLP-1 era, where rapid weight loss often comes with unwanted muscle loss. As Mike digs in, he realizes that there are dozens of benefits to increased carnosine stores, but in sports nutrition, we only concern ourselves with just one. This ingredient goes a lot further than we give it credit for, and Mark is ready to take it to the next level through NAI’s platform. Subscribe to the PricePlow Podcast on your favorite platform and sign up for NAI alerts before diving in. https://blog.priceplow.com/podcast/mark-ledoux-carnosyn-tribsyn-234 Video: CarnoSyn® 4X, TriBsyn®, and Beta-Alanine’s Next Chapter https://www.youtube.com/watch?v=ZJxPj7i5T5c Detailed Show Notes: Mark LeDoux of Natural Alternatives International (NAI) (0:00) – Introductions (2:45) – GLP-1 Drugs and Muscle Loss (7:15) – CarnoSyn® 4X: No More Tingles (11:45) – TriBsyn®: One Technology, Two Names (14:15) – Clinical Proof: From Chicken Soup to Nursing Homes (18:00) – Brain Health and Cellular Cleanup (20:30) – Mark’s Take on Food Quality (27:30) – Policing Industry Fraud (38:00) – What’s Next: Sarcopenia and Longevity (46:00) – Carnosine’s Hidden Benefits (56:15) – Real-World Proof: FeelGood Company’s Creatine+ (1:04:15) – Cognitive Health and the Stacking Case (1:12:45) – Regulatory Wins and Staying Engaged (1:18:30) – Connecting with Mark and a Final Story Where to Follow and Learn More Connect with Mark LeDoux and Natural Alternatives International LinkedIn: Mark LeDoux LinkedIn: Natural Alternatives International Instagram: @carnosyn Natural Alternatives International on PricePlow – Sign up for news alerts Resources Mentioned Previous Episode: NPA DC Fly-In Day 2024 (Episode #139) TriBsyn®: Official Site CarnoSyn&Acir… Read more on the PricePlow Blog

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  Episode #233

  #233: Joey Savage's Pump-Boosting Probiotic and the Future of Nutrition at Savage Nutra

  Sep 3, 20261h 12mS2

  Joey Savage returns for Episode #233 of the PricePlow Podcast , and he’s got two announcements stacked on top of each other: First: the inaugural Future Nutra Innovation Summit (FNIS), a September 9-11 blend of trade show, educational summit, and lake resort retreat that Joey’s nonprofit built from scratch. Second: Savage Nutra ‘s newest ingredient deal, Tensia , a probiotic strain that produces its own nitric oxide from dietary nitrates and already has a home in Alpha Lion ‘s newly relaunched SuperHuman Jacked. Ben and Mike get the full download on both. Joey walks through what makes FNIS different from a typical trade show (hint: it’s built more like a tech company retreat than a supply-side booth crawl), then pivots into the science behind Tensia, a second ingredient made from upcycled duckweed protein, and where strain-specific probiotics are headed next. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Savage Nutra alerts before diving in. https://blog.priceplow.com/podcast/joey-savage-fnis-tensia-233 Video: Future Nutra Innovation Summit and the Launch of Tensia https://www.youtube.com/watch?v=hzXwZMTbl38 Detailed Show Notes: Joey Savage on FNIS, Tensia, and Savage Nutra’s Pipeline (0:00) – Introductions (1:45) – What Is the Future Nutra Innovation Summit? (3:45) – Innovation as the Benchmark, Not Just Networking (4:15) – A Lake Resort Built for Serendipity (6:30) – Borrowing From Tech Retreats, Not Trade Shows (8:15) – TED-Style Access and a Skeleton Crew (10:15) – The Flavor Competition: A Chopped-Style Showdown (12:15) – A Nonprofit Built to Fund the Research Gap (15:15) – Planning for a Second (and Third) Edition (17:15) – Building a Showcase-Worthy Production (19:15) – Getting to FNIS: Flights, Hotels, and Registration (21:45) – A Cross-Section of the Industry, Backed by a Nonprofit (26:15) – From FNIS to Savage Nutra: Introducing Tensia (28:15) – How Tensia Produces Nitric Oxide From the Inside (30:00) – Skipping the Two-Hour Wait for Nitrate Conversion (32:15) – From an Estonian Cheese to a US Sports Nutrition Debut (36:15) – Is the Gut Becoming a Precision Fermentation Factory? (40:15) – Z-Biotics and the Case for Designer Probiotics (42:00) – Building Effects Over Time (44:00) – Joey’s Own Regimen: 80mg Plus Nitrates (45:45) – Keeping a Powdered Probiotic Alive and Stable (48:45) – CFU, AFU, and the Push for Better Potency Testing (51:45) – The Shift Toward Designer, Strain-Specific Probiotics (54:15) – Not His Whole Career, and Shipped Fresh From Estonia (55:45) – The Clinical Evidence So Far (and What’s Still Needed) (57:15) – Why Gut Health Baseline Matters for Colonization (1:02:00) – A Second Ingredient: Upcycled Greens From Duckweed (1:06:15) – How Joey Picks What He’ll Distribute (1:09:15) – Closing: Sample Tensia at FNIS Where to Follow and Learn More Connect with Joey Savage and Savage Nutra LinkedIn: J… Read more on the PricePlow Blog

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  Episode #232

  #232: TruShield™ Certified BHB Shots for NFL-Strength Head Shots with Marc Lobliner

  Aug 27, 20261h 19mS2

  Marc “The Machine” Lobliner returns to the PricePlow Podcast for Episode #232, catching up on everything happening at CleanForm Nutrition and Ketone Labs since his last visit on Episode #186. This episode is sponsored by TruShieldâ„¢ Certified , the WADA-level banned substance testing program from Eagle Diagnostics and SMRTL, and Marc explains why CleanForm chose it to certify the CleanForm Nutrition goBHB Energy Shot . Mike, Marc, and Ben also crack open cans of Conor McGregor’s new MAC Energy drink, which runs on the same goBHB ketone ingredient that built Marc’s career, alongside PurCaf natural caffeine and Cognizin citicoline. Marc walks through his history fighting amino acid spiking, CleanForm’s full product lineup, a new Purest Creatine partnership with NNB Nutrition , and lessons from his recent hip replacement. TruShieldâ„¢ Certified App: Easier to Track New Drug-Tested Supplements TruShieldâ„¢ Certified is also proud to announce the creation of the TruShieldâ„¢ Certified App , so you can get notified when new products get certified. It’s a wide-ranging catch-up covering testing standards, celebrity-backed formulas, and three decades of supplement industry stories. Subscribe to the PricePlow Podcast on your favorite platform and sign up for alerts before diving in. https://blog.priceplow.com/podcast/marc-lobliner-trushield-certified-shots-232 Video: TruShieldâ„¢ Certified, MAC Energy, and Marc Lobliner’s goBHB Update https://www.youtube.com/watch?v=MnCXO5JdZhU Detailed Show Notes: Marc Lobliner on TruShieldâ„¢ Certified, MAC Energy, and CleanForm Nutrition (0:00) – Introductions and Cracking Open MAC Energy (1:15) – BHB, Brain Health, and Recovery Stories (4:00) – An Avocado Oil Scare Puts Testing Front and Center (5:00) – The Amino Spiking Crusade (9:00) – Inside CleanForm Nutrition and the Case for TruShield (13:30) – Choosing TruShield Over BSCG and NSF (18:00) – Inside CleanForm’s Product Lineup (24:00) – Pürest Creatine by NNB Nutrition and Creapure (34:30) – Marc’s Hip Replacement and Recovery Protocol – No Ice! (43:15) – The MAC Energy formula by Conor McGregor (55:15) – BHB, Women’s Health, and Being Early to the Category (59:45) – Marc’s Business Partners Named Mike (1:02:00) – Rob Rogers and the Ketone Labs Comeback (1:04:15) – Sourcing, Marketing, and Old Industry War Stories (1:14:00) – Closing Thoughts: NFL Dosing and Thanks to This Episode’s Sponsor Where to Follow and Learn More Connect with Marc Lobliner, CleanForm Nutrition, and TruShieldâ„¢ Certified Marc Lobliner on Instagram: @marclobliner Marc Lobliner on LinkedIn CleanForm Nutrition on Instagram: @cleanformnutrition … Read more on the PricePlow Blog

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