What does el Pollo Loco do?

El Pollo Loco, Inc. is a publicly traded restaurant chain specializing in Mexican-style fire-grilled chicken. With approximately 500 locations across the Southwestern United States, the company offers a menu that emphasizes fresh ingredients and authentic flavors. Founded in 1975 by Juan Francisco "Pancho" Ochoa in Mexico, the brand expanded to the U.S. in 1980, opening its first location in Los Angeles. The core product is fire-grilled chicken, marinated in citrus and spices, and cooked over low flames for 60 minutes. The menu also features a variety of Mexican-inspired entrees, including tostadas and salads, along with hand-smashed guacamole and fresh salsas. El Pollo Loco aims to provide a fast-casual dining experience, distinguishing itself from traditional fast food by focusing on quality and freshness. The company's mission is to serve "Perfect Pollo" every time, supported by a culture of self-discipline and commitment to customer satisfaction.