Brilliant Earth is an ethically-focused fine jewelry company founded in 2005 by Beth Gerstein and Eric Grossberg. It operates as a digital-first, omnichannel retailer, combining online sales with physical showrooms in major U.S. cities. The company reported net sales of $450 million in 2023 and is publicly traded on the Nasdaq under the ticker BRLT. The mission of Brilliant Earth is to create a more transparent, sustainable, and inclusive jewelry industry. They emphasize ethical sourcing, using recycled and repurposed materials, and advocating for labor protections. Their product offerings include Beyond Conflict Free™ diamonds, lab-created diamonds, and jewelry crafted from recycled metals. The company also provides lifetime warranties and trade-in programs. Brilliant Earth targets conscious consumers who prioritize ethical sourcing and sustainability in their jewelry purchases, appealing to those who value transparency and inclusivity in design.