Braze, Inc. is a customer engagement platform based in New York City, founded in 2011. Originally named Appboy, the company rebranded to Braze in 2017 to reflect its growth into a comprehensive cross-channel solution. Braze went public in November 2021 and serves over 2,000 global brands across more than 70 countries, including industries like retail, media, financial services, and travel. The platform supports 7.45 billion monthly active users and delivers over 3.9 trillion messages and actions. Braze offers an integrated customer relationship management (CRM) platform that focuses on mobile and cross-channel marketing automation. Its core features include various messaging channels, personalization tools, and AI-driven orchestration capabilities. The platform enables marketers to collect data from multiple sources for real-time engagement, fostering customer loyalty and growth. Braze is committed to community impact through initiatives like Braze Cares and the Braze for Social Impact Fund.