What does Born Free do?

The Born Free Foundation is an international wildlife charity established in 1984 by actors Virginia McKenna, Bill Travers, and their son Will Travers. Inspired by the film *Born Free*, the organization is dedicated to the mission of "Keeping Wildlife in the Wild." It opposes the exploitation of wild animals in captivity and promotes compassionate conservation to protect species and their habitats. Born Free engages in global campaigns addressing issues such as the ivory trade, sport hunting, and animal exploitation in circuses and zoos. The foundation supports various field conservation projects and emphasizes public education to foster compassion for wildlife. Born Free USA, a branch of the organization, focuses on advocacy and operates a primate sanctuary in Texas. The foundation collaborates with numerous partners and coalitions to enhance wildlife protection efforts and promote responsible wildlife tourism.