Boden is a British clothing retailer founded in 1991 by Johnnie Boden. Initially a mail-order catalogue business focusing on men's clothing, it has grown into a global direct-to-consumer brand known for vibrant and colorful casual apparel. Boden offers stylish clothing for women, men, children, and babies, featuring high-quality basics and seasonal collections. The company emphasizes joyful designs and prints, with annual sales reaching £363 million in 2024. Boden has expanded its product range and market presence over the years, launching its online store in the UK in 1999 and subsequently in the US, Germany, France, and Australia. The company operates from its headquarters in North Acton, West London, and maintains a strong online presence alongside printed catalogues. Committed to responsible sourcing and sustainability, Boden is a member of the Ethical Trade Initiative and focuses on reducing its environmental impact. With a customer base of approximately 1.8 million, Boden continues to thrive in the competitive retail landscape.