What does bluemercury do?

Bluemercury is a prominent American chain of luxury beauty retail stores and spas, founded in 1999 by Marla Beck and Barry Beck in Georgetown, Washington, D.C. Acquired by Macy's in 2015, Bluemercury operates over 180 standalone stores and in-store shops within Macy's, focusing on personalized service and expert beauty advice. Initially starting as an online retailer, Bluemercury quickly transitioned to physical locations, expanding its footprint significantly over the years. The brand offers a curated selection of luxury beauty products, including its own lines, M-61 skincare and Lune+Aster makeup, alongside well-known brands like La Mer and SkinCeuticals. The company also provides in-store spa services, such as facials and brow treatments, creating a holistic shopping experience. Bluemercury emphasizes community engagement and inclusive beauty experiences, aiming to uplift and empower its customers. The brand's ongoing store modernizations enhance customer interaction and support its growth as the largest luxury beauty products and retail spa chain in the nation.