Let's Bring It In: Discussions with In-House Creative Leaders

Conversations with brand leaders who are doing great creative in-house.A production of Barnes Creative Bank.barnescreativebank.com

Let's Bring It In: Discussions with In-House Creative Leaders is a business podcast hosted by Greg Christensen, with 47 episodes on record and a Required Pod Score of 80.

Greg Christensen hosts Let's Bring It In: Discussions with In-House Creative Leaders, a business show with 47 episodes published.

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  Episode #46

  Stop Calling It an In-House Agency | Matt Orser, VP Creative at Nutrabolt

  Sep 12, 202657 min

  Matt Orser has built creative teams inside Dollar Shave Club, Frida and Nutrabolt. But there’s one phrase he would like the industry to stop using: “In-house agency.” Matt believes creative teams inside brands should stop importing the old client-agency dynamic and instead earn their place as a trusted department inside the business. In this episode of Let’s Bring It In , Matt talks about his journey from graffiti artist to award-winning agency creative to what he now calls a “creative in-house builder.” We talk about why the jump in-house can actually be harder than agency life, how creative leaders earn trust, the relationship between brand and performance marketing, AI and human-generated creativity, and what Matt learned from helping build Dollar Shave Club before its $1 billion acquisition. It’s a conversation about doing great creative work while understanding the business you’re doing it for. For more conversations with in-house creative leaders, visit LetsBringItIn.com.

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  Episode #45

  Ron Huey On Why Great Creative Still Matters

  Aug 31, 202653 min

  What does it actually take to build a great creative career? Ron Huey has spent more than 30 years in advertising, from Team One and The Martin Agency to founding the highly awarded Atlanta shop Huey Paprocki. Along the way, he’s worked on brands including Lexus, Mercedes-Benz, AT&T, Coca-Cola and more. Now he’s distilled those lessons into his new book, Advertisers Anonymous: Twelve Steps to Creative Salvation. In this episode of Let’s Bring It In , Ron and Greg Christensen talk about the things that separate good creatives from great ones: perseverance, humility, discipline, craft, relationships and the willingness to keep pushing an idea long after “good enough.” They also get into: • Why great creative directors coach instead of doing the work themselves • Why “everyone is creative” can become dangerous inside an agency • What AI is great at, and where it can lead to mediocre creative • Why advertising may be losing some of its craft and rigor • The importance of outworking the competition early in your career • Why creative awards still matter • How great ideas can transform an entire category • Why Ron once turned down his dream job at Wieden+Kennedy • The growing opportunity for small, independent and virtual agencies Ron also shares advice for young writers and art directors entering the business today, including one principle that runs throughout the conversation: don’t fall in love with your first idea. If you work in advertising, design, marketing or any creative field, this conversation is a reminder that tools may change, but originality, judgment and craft still matter. About Ron Huey Ron Huey is an advertising creative leader, agency founder and author of Advertisers Anonymous: Twelve Steps to Creative Salvation. About Let’s Bring It In Let’s Bring It In is a conversation with creative leaders about the work, the people and the ideas shaping our industry. Subscribe for more conversations with the people leading creative teams, building brands and shaping what’s next in the industry. #Advertising #CreativeLeadership #CreativeDirector #AI #Marketing #Branding #AdvertisingIndustry #Creativity

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  Episode #44

  Inside The New York Times’ T Brand Studio | Vida Cornelious on Creativity, Culture & AI

  Aug 7, 202651 min

  Vida Cornelious, Senior Vice President of Creative and Strategy at The New York Times, joins Greg Christensen to talk about leading T Brand Studio, building a multidisciplinary creative team, and creating work that connects brands to culture. Vida shares lessons from a career spanning DDB, Global Hue, Disney, and The New York Times, including her work on Jeep, Chrysler, HBO’s The Penguin , and Google Pixel. She also talks about creative leadership, what she learned at Cannes Lions, the growing role of creators, and why human insight still matters in an AI-enabled world. Plus, her career mantra: “Ideas don’t move unless you do.”

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  Episode #43

  Starbucks Creative Director Luis Marques on Why Clever Ideas Aren’t Enough

  May 25, 20261h 9mS0

  <p>Luis Marques has worked at some of the most creatively ambitious places in advertising, from Hyper Island to Crispin Porter + Bogusky, BBDO, and Starbucks.</p><p>But one of the biggest creative lessons of his career came from a simple banner ad.</p><p>At realtor.com, Luis helped rewrite a basic app download CTA around a real human truth: people are curious about what their neighbors’ homes are worth. The result? Cost per install dropped from $29 to $5. Same design. Same product shot. One sharper insight.</p><p>In this episode of Let’s Bring It In, Luis talks abou...

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  Episode #42

  Is the Creative Career Path Broken? Jim Bosiljevac and Will Chau on What Comes Next

  May 18, 202655 minS0

  <p>What does the future of a creative career actually look like?</p><p>In this special panel episode of Let’s Bring It In, Greg Christensen sits down with two former guests: Jim Bosiljevac, former Executive Creative Director at Yahoo and now professor at Texas Creative at UT Austin, and Will Chau, Executive Creative Director at Whole Foods Market.</p><p>Together, they talk about how the creative industry has changed, why more agency talent is moving in-house, and what young creatives should be thinking about as they build portfolios and careers. The conversation moves from teaching and creative di...

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