BLP Beauty is an Indonesian cosmetics company founded on June 20, 2016, by makeup artist and beauty influencer Elizabeth “Lizzie” Christina Parameswari. The company aims to provide approachable and affordable makeup for Indonesian women from various backgrounds, including college students and young mothers. BLP Beauty promotes the idea of "real beauty," focusing on enhancing users' natural features and boosting their confidence. Headquartered in Jakarta Selatan, BLP Beauty has grown to around 105 employees and generates approximately $15.3 million in revenue. The company offers a wide range of cosmetic products, including lip care, face makeup, and eye enhancers. Their product line has expanded since the launch of their initial lip coats in 2016, now featuring items like lip stains, eyeshadow pens, and face powders. BLP Beauty also engages in social initiatives and plans to broaden its product offerings and distribution channels in the coming years.