What does Angus Australia do?

Angus Australia represents Australian Angus farmers and focuses on enhancing the value of Angus cattle. Established over 106 years ago, the organization is based in Armidale, NSW, and employs around 49 people. It promotes Angus genetics to improve growth rates, feed conversion, and reduce environmental impacts, supporting sustainable beef production. The organization offers genetic evaluations, breeding tools, and performance data submission services. It adheres to ISO 9001 quality management standards, conducting regular audits and providing DNA validation and supply chain documentation. Angus Australia also supports its members with marketing strategies, educational resources, and long-term supply channel development. Key products include breed verification marks such as Verified Black Angus Beef and Verified Angus Beef, which ensure high genetic and phenotypic standards. These programs help Angus farmers and commercial beef brands achieve market advantages and brand recognition in the global food service industry.