What does Aberdeen do?

Aberdeen Group plc is a UK-based asset and wealth management company founded in 1825 and headquartered in Edinburgh. The company was formed from the merger of Standard Life and Aberdeen Asset Management in 2017 and rebranded to abrdn in 2021, later reverting to Aberdeen Group plc in 2025. With approximately 4,409 employees, it operates across the UK, Europe, North America, and Asia, managing over £500 billion in assets. Aberdeen offers a variety of investment solutions, long-term savings products, life insurance, and real estate investments. Its services cater to individual and corporate clients through channels like Interactive Investor, which supports retail investing, and Adviser services for financial planning. The company emphasizes sustainable investing and digital innovation, providing tools for clients ranging from novice investors to large institutional clients. Revenue is primarily generated from management and performance fees, as well as advisory services.