What does 99% Invisible do?

99% Invisible is a narrative podcast hosted by Roman Mars that explores the unnoticed aspects of architecture and design that shape everyday life. It began in 2010 as a short radio segment on KALW public radio in San Francisco and has since grown into a popular podcast with around 500 million downloads across various platforms, including Apple Podcasts and SiriusXM. The podcast features episodic stories on topics such as history, urbanism, and design, presented in a sound-rich style that emphasizes storytelling and musicality. It has produced spin-off series like *Articles of Interest* and *According to Need*, showcasing diverse themes. The team includes experienced professionals from notable media organizations, contributing to its acclaimed production quality. Roman Mars, the creator and host, has received recognition for his work, including being named one of Fast Company's 100 Most Creative People.