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Lucas and Luna deconstruct the mechanics behind podcast growth — not as theory, but as applied audio marketing. Each episode picks one real show (or network) and reverse-engineers its audience strategy: why certain episode hooks drive downloads, how cross-promotion swaps actually affect subscriber counts, and what Apple Podcasts chart algorithms reward in 2024. They bring receipts — referencing specific CTA tests, SEO metadata tweaks, and ad-read placement data from shows like 'The Economics of Everyday Things' or 'Acquired'. The listener is a podcaster who already has 30+ episodes under their belt and wants to move beyond basic advice into measurable tactics. Lucas draws on his years as a journalist covering the podcast industry; Luna challenges every assumption with counterexamples from indie shows that broke out without a network push. The conversation avoids hype: no 'growth hacks,' no 'audience-building secrets.' Instead, they ask: When Katz’s 80/20 rule applies to episode promotion, which 20% of your feed should you actually spend ad dollars on? If you walk away without a specific change to your show's metadata or trailer strategy, they haven't done their job.
Unknown Host hosts The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion.
In this episode of The Podcast Marketing Podcast, Lucas and Luna dive into the overlooked power of podcast email newsletters. Lucas shares data from a 2026 study showing that shows with a dedicated email newsletter see a
Episode 33 of The Podcast Marketing Podcast digs into the surprising effectiveness of trailer campaigns for growing your show's subscriber base. Lucas and Luna break down the data from recent case studies, including how
In this episode of The Podcast Marketing Podcast, hosts Lucas and Luna explore how cross-promotion networks can dramatically boost your show's listenership without spending a dime on ads. They break down the mechanics of
Lucas and Luna explore how podcast subscriber surveys can transform your content strategy, using real data from shows that saw 30 percent higher retention after implementing listener feedback loops. They discuss survey d
Episode 30 of The Podcast Marketing Podcast with Fexingo explores the power of topic clusters for podcast growth. Lucas and Luna break down how organizing episodes into thematic series rather than one-off topics can trip
In episode 29 of The Podcast Marketing Podcast, Lucas and Luna unpack why most podcast ad creative fails — and how a systematic audit can double conversion rates. They walk through a real-world case: a B2B SaaS company t
In this episode of The Podcast Marketing Podcast, Lucas and Luna break down a content repurposing strategy that turns a single podcast episode into ten distinct marketing assets. Using the example of a hypothetical inter
In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how building detailed listener personas can dramatically improve your podcast's marketing strategy. Using a case study from the niche world of indi
Lucas and Luna explore how listener referrals — word-of-mouth driven by existing fans — can become a podcast's most cost-effective growth channel. They break down the psychology behind why listeners recommend shows, cont
In this episode, Lucas and Luna explore how podcasters can grow their audience by collaborating with other shows, using co-branded episodes, bundled promo swaps, and shared social campaigns. They examine a case study whe
We all know bad audio can kill a podcast, but how much does it actually cost you in listener trust? Lucas and Luna dig into a 2025 study from Edison Research and Adobe that found 62 percent of podcast listeners have aban
Lucas and Luna dive into the first 15 seconds of a podcast episode—the make-or-break window where listeners decide to stay or bounce. They unpack specific data: a 2025 study from Pacific Content found that 1 in 5 new lis
In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how audio quality directly impacts listener trust and retention. They discuss a 2025 study from NPR and Edison Research showing that 62% of podcast
Most podcasters treat transcripts as an afterthought—a text file for accessibility compliance. But in this episode, Lucas and Luna explore a counterintuitive finding: transcripts are one of the highest-ROI marketing asse
In this episode, Lucas and Luna explore how the concept of 'listener momentum' — the snowball effect where engaged listeners become your best marketing channel — can dramatically boost podcast growth. They break down the
Lucas and Luna explore the overlooked power of guest networks for podcast growth. Using the example of a B2B SaaS podcast that grew 300% in six months through strategic guest referrals, they break down the 'guest network
Most podcast marketing strategies lean heavily on paid ads or guest swaps. But Lucas and Luna explore a less obvious, higher-retention approach: building a listener community. Using the example of a B2B SaaS podcast that
Episode 17 of The Podcast Marketing Podcast tackles a question most showrunners ignore: does the structure of your seasons actually affect whether listeners stick around? Lucas and Luna break down the data behind seasona
In this episode, Lucas and Luna explore why appearing as a guest on other podcasts can be a more effective audience-growth strategy than buying ads. They break down the math: a typical 30-second ad on a mid-size show cos
Lucas and Luna dig into a counterintuitive finding: most podcasters guess wrong about where their listeners actually come from. Using data from a mid-size business podcast that ran a source-attribution experiment, they s
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The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion regularly covers Business. It sits in the Business category.
The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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