Zero Click Marketing

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

Zero Click Marketing is a business podcast hosted by Unknown Host, with 35 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Zero Click Marketing, a business show with 35 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #35

  A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

  Sep 15, 202637 min

  Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, finding opportunities in saturated channels, making the case for creative risks, and why some of the ideas that are hardest to green-light are actually the most valuable. Timestamps 00:00 — Why the hardest ideas end up being the most valuable 01:31 — Wistia’s sustainable approach building its podcast 06:38 — Let the audience choose the format 10:19 — Marketing in a zero-click world 14:02 — Massive opportunities in untrackable marketing 16:36 — How to pitch bold ideas to leadership 20:42 — Where Chris would invest if he were starting from scratch 28:19 — Brand search as a leading marketing indicator 31:05 — How marketers can manage up more effectively Connect with Chris Savage: https://www.linkedin.com/in/cjsavage/ Check out Talking Too Loud: https://wistia.com/series/talking-too-loud Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com

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  Episode #34

  The Most Human Marketing Channel Left (with Erica Bonser)

  Sep 8, 202629 min

  As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results. Chapters 00:00 — Why podcasting feels distinctly human in the AI era 00:41 — What fitness brands teach us about identity and marketing 09:53 — Starting a podcast makes you a better communicator 11:34 — What should a podcast actually accomplish? 15:45 — Defining success and overcoming the “podcast graveyard” 19:10 — Why Erica isn’t worried about business outcomes yet 22:12 — The reality of sustaining a podcast 23:47 — Erica’s podcasting cheat sheet for 2026 Connect with Erica Bonser: https://www.linkedin.com/in/erica-bonser/ Check out Fan Club Brands: https://fanclubbrands.co/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com

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  Episode #33

  As Content Gets Cheap, Credibility Gets Expensive

  Sep 1, 202612 min

  It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions. Chapters 00:00 — It has never been easier to create mediocre content 00:45 — How the creator economy has grown up 02:14 — As content gets cheaper, credibility gets more valuable 03:15 — Why creator marketing *is* Zero Click Marketing 04:08 — The prerequisite: authority with the right audience 05:01 — #1: Message transfer 06:24 — #2: Audience saturation 08:02 — #3: Asset value 10:01 — What the creator economy rewards now Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com

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  Episode #32

  What If You Can’t Prove Your Marketing Worked?

  Aug 25, 202658 min

  What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, branded search, word of mouth, recall, and the growing gap between what marketers can measure and what actually influences people. It’s a conversation about learning to work with evidence instead of expecting perfect proof — and it feels even more relevant now than when we recorded it. This episode was originally published on Talking Too Loud, Wistia's podcast about the brands, products, and marketing moves people can’t stop thinking — and talking — about. Watch the original episode: https://wi.st/TTLNatividad Explore more Talking Too Loud: https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ Learn more about Wistia: https://wistia.com/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com

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  Episode #31

  Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

  Aug 20, 202611 min

  This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other sources: Axios Semrush Profound Timestamps: 00:00 Reddit citations fell off a cliff. So what? 00:59 Your strategy shouldn’t depend on one platform 01:54 If your audience uses Reddit, Reddit still matters 03:10 ChatGPT citation behavior is wildly unstable 04:26 The boring winner: brand-owned websites 05:32 Build useful homes across the internet 06:36 AI visibility is a benefit of good marketing ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Edits can be a little messy 'cause I'm doing them with my bare hands. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

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