Hosted by Unknown Host · 🇺🇸 US · EN · 22 episodes
Established thought leaders with verified media credentials.
Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.
Unknown Host hosts Zero Click Marketing, a business show with 22 episodes published.
In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument that AI visibility isn’t just an SEO issue — it also affects paid medi
When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market understands you? I s
What if the best marketing doesn’t drive a click at all — but makes people seek you out? I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actual
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. Kaleigh shares her “source signal stack” framework, explains why third-party validation matters,
B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell. I sat down with Talia Wolf, founder of GetUplift and author of Em
The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for that lead to die. In this episode, I make the cas
Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience. Buyers now have more ways to ge
AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click. In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order. YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders
Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure. This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidenc
For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site. But that era is coming
Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalizat
Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping
A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution. In this episode, I argue that those are two different jobs. Attribution tends to reward the channel that capture
Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search. I'm breaking down 3 key pieces: Ross Simmonds of Foundation Inc shows how Reddit influences buyer discovery earlier than many mark
A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good. In this episode, I make the case for a higher bar: usefulness. In a ze
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying t
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this? In this episode, I break down the four environments where Zero Click Marketing thrives — the
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how Link
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Zero Click Marketing is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 22 episodes.
Zero Click Marketing has published 22 episodes.
Zero Click Marketing regularly covers Business, Marketing, Education, How To. It sits in the Business category, with a marketing focus.
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