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Your Path to Book Publishing

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About this Podcast:

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing —the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional? How do engage in book marketing effectively? How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

43%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Your Path to Book Publishing

What is Your Path to Book Publishing about?

Writing a nonfiction book is one thing. Publishing it with purpose, and turning it into a powerful platform for your business, is another. You’ve poured your heart into your nonfiction book, and now you’re ready to publish it, market it, and use it to grow your business.

What has Your Path to Book Publishing covered recently?

Recent episodes include "How to Choose a Hybrid Publisher for Your Business Book" (27 October 2026, 25 minutes), "How to Self-Publish Your Business Book and Build the Right Team" (12 October 2026, 25 minutes), and "How to Land a Traditional Publisher for Your Business Book" (5 October 2026, 24 minutes).

How often does Your Path to Book Publishing publish?

Your Path to Book Publishing publishes roughly weekly, with episodes averaging 23 minutes across 160 episodes.

How hard is it to get booked on Your Path to Book Publishing?

Booking probability for Your Path to Book Publishing is 43%, and the host is rated Selective on guests. Your Path to Book Publishing requires a Pod Score of 80 or higher. Your Path to Book Publishing's contact route on record: verified email.

Who should pitch Your Path to Book Publishing?

The strongest fits for Your Path to Book Publishing are News, Magazine & Book Publishing. Your Path to Book Publishing has an arts audience.

About the host

Your Path to Book Publishing is an arts podcast with 160 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #155

    How to Choose a Hybrid Publisher for Your Business Book

    Oct 27, 202625 min

    How do you choose a hybrid publisher for your business book, and how do you tell a real one from a pay-to-publish imitation? "Hybrid" is one of the most misused words in publishing, and the wrong contract can cost you...

  • Episode #154

    How to Self-Publish Your Business Book and Build the Right Team

    Oct 12, 202625 min

    How do you self-publish your business book, and who do you need on your team? Josh Porter wrote most of The Last Human Marketer himself. It still took a ghostwriter, a copyeditor, a designer, and a launch team to get...

  • Episode #153

    How to Land a Traditional Publisher for Your Business Book

    Oct 5, 202624 min

    How do you land a traditional publisher for your business book, and is it the right publishing path for you? Even Stephen R. Covey, backed by FranklinCovey and Simon & Schuster, had a book that didn't take off as...

  • Your Path to Book Publishing

    We're Back: Choosing Your Publishing Path

    Oct 1, 20264 min

    After a two-month pause, Your Path to Book Publishing is back, and we're returning to the basics of how to publish a book. All October, we'll break down traditional publishing, self-publishing, hybrid publishing, and a...

  • Episode #152

    How to Write a Book That Doesn't Sound Like Everyone Else's

    Jul 27, 202613 min

    Most nonfiction books on leadership and business are saying roughly the same thing — which means what sets yours apart has less to do with your idea and more to do with how you structure it and guide the reader through...

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  • Episode #151

    Episode 151 - Is Your Book a Hobby or a Business? How to Monetize Your Expertise | Expert Guest: Peter Winick

    Jul 20, 202632 min

    Most nonfiction authors will never make real money from book sales — and if that's your plan, book marketing won't save you. In this episode of Your Path to Book Publishing, Zach Kristensen talks with Peter Winick...

  • Episode #150

    Write What Only You Can: Making Your Book Stand Out.

    Jul 13, 202634 min

    For nonfiction authors wondering how to make a book stand out in a crowded market, this episode is a masterclass in turning your unique expertise into a book that actually sells. Executive coach and Juxtabook Press...

  • Episode #149

    4 Ways to Make Your Book Stand Out and Get Readers Talking

    Jul 6, 202612 min

    What makes one nonfiction book unforgettable while others get forgotten? In this episode, Zach Kristensen kicks off a month on how to make your book stand out — starting with a truth most authors miss: readers rarely...

  • Episode #148

    How to Self-Publish a Book: 7 Lessons from Publishing My First Book

    Jun 29, 202623 min

    How long does it really take to write, publish, and launch a book? In this bonus episode, Zach Kristensen shares the honest, behind-the-scenes story of self-publishing his first book, Trust Me, I'm an Author — what...

  • Episode #147

    Why Knowing Your Audience Matters More Than Ever in Book Marketing

    Jun 23, 202616 min

    Book marketing is changing, and authors can no longer rely on the same tactics that may have worked in the past. With more content, more competition, and the rise of AI, it is becoming even more important for authors to...

  • Episode #146

    What Authors Need to Know About Book Launch Publicity Today | Expert Guest: Marissa Eigeenbrood

    Jun 15, 202636 min

    Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with...

  • Episode #145

    A Book Launch That Builds Buzz, Reviews, and Business Opportunities | Author Guest: Josh Porter

    Jun 8, 202641 min

    A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world. In this episode of Your Path to Book...

  • Episode #144

    Ep. 144 - Your Book Launch Strategy Starts With Your Why

    Jun 1, 202612 min

    No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn’t be one-size-fits-all either. In this episode of Your Path to Book Publishing , we’re kicking off a new...

  • Episode #143

    Author Habits That Help You Sell More Books and Build Reader Trust

    May 25, 202610 min

    Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the...

  • Episode #142

    How to Make Your Book More Memorable Through Storytelling

    May 18, 202640 min

    How do you make your book more than a collection of facts, ideas, or lessons? In this episode of Your Path to Book Publishing , Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about...

  • Episode #141

    The Book Publishing Habits Successful Authors Learn Over Time

    May 11, 202634 min

    In this episode of Your Path to Book Publishing , we continue the author habits series with guests Jones Loflin and Todd Musig , co-authors of Juggling Elephants and Getting to It . Jones and Todd share what they’ve...

  • Episode #140

    How to Build Better Author Habits Without Trying to Be Perfect

    May 4, 202613 min

    What habits actually help authors make real progress? In this episode of Your Path to Book Publishing , a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across...

  • Episode #139

    What Your Author Brand Is Really Built On

    Apr 27, 202613 min

    What is an author brand really built on? This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman...

  • Episode #138

    What Actually Builds an Author Brand? Relationships, Reputation, and Showing Up | Ty Schmidt

    Apr 20, 202628 min

    Building an author brand can feel messy. You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent...

  • Episode #137

    Author Branding and Bravery: Move Forward Before You Feel Ready | Jill Schulman

    Apr 13, 202624 min

    What does bravery really look like for authors? In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect , about fear, uncertainty, and what it takes to keep moving...

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