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Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing —the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional? How do engage in book marketing effectively? How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
Unknown Host hosts Your Path to Book Publishing.
How long does it really take to write, publish, and launch a book? In this bonus episode, Zach Kristensen shares the honest, behind-the-scenes story of self-publishing his first book, Trust Me, I'm an Author — what worke
Book marketing is changing, and authors can no longer rely on the same tactics that may have worked in the past. With more content, more competition, and the rise of AI, it is becoming even more important for authors to
Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with con
A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world. In this episode of Your Path to Book Pu
No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn’t be one-size-fits-all either. In this episode of Your Path to Book Publishing , we’re kicking off a new series
Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the consi
How do you make your book more than a collection of facts, ideas, or lessons? In this episode of Your Path to Book Publishing , Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about on
In this episode of Your Path to Book Publishing , we continue the author habits series with guests Jones Loflin and Todd Musig , co-authors of Juggling Elephants and Getting to It . Jones and Todd share what they’ve lear
What habits actually help authors make real progress? In this episode of Your Path to Book Publishing , a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across the
What is an author brand really built on? This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman , a
Building an author brand can feel messy. You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and
What does bravery really look like for authors? In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect , about fear, uncertainty, and what it takes to keep moving for
If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way. In this episode of Your Path to Book Publishing,
If you’ve been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are. In this episode of Your Path to Book Publishing, Zach
If you’ve ever wondered whether you should write your book yourself, hire help, or use AI in the process, this episode is for you. In this episode of Your Path to Book Publishing , Zach talks with ghostwriter and author
Many aspiring nonfiction authors hope that publishing a book will open new doors for their career. But what actually happens after you publish a book? For many coaches, consultants, speakers, and thought leaders writing
Many aspiring nonfiction authors think the journey is simple: write the book and publish it. But book publishing is only one phase of a much bigger author journey. In this episode of Your Path to Book Publishing , Zach K
After 130 episodes, it’s time for an evolution. In this episode, I’m pulling back the curtain on why we are shifting the format of the show and how these changes are designed to help you—the nonfiction author—navigate th
Almost every nonfiction author says it at some point: “I want to be a New York Times bestselling author.” It sounds ambitious. It sounds impressive. It sounds like the gold medal of publishing. But in this episode of You
Many nonfiction authors believe the first milestone of writing a book is finishing a draft. It’s not. In this episode of Your Path to Book Publishing , we explore the often-overlooked stage that determines whether your w
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Your Path to Book Publishing is hosted by Unknown Host. The show is categorised under Arts (books) and has published 0 episodes.
Your Path to Book Publishing regularly covers Arts, Books, Business, Education, How To. It sits in the Arts category, with a books focus.
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Episodes of Your Path to Book Publishing average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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