If you’re ready to make more money with Christmas lights, stay busy year-round, and finally run a smoother, more profitable lighting business…If you want simple, real-world strategies that actually work — from pricing and marketing to building crews and systems…And if you’re tired of the chaos, under-cutters, and feeling like everything depends on you — this podcast is for you.So grab your ladder, load up the truck… it’s time to get to work!
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What is Your Christmas Light Business | Systems, Marketing, Pricing, Make Money, Start a Business?
Your Christmas Light Business | Systems, Marketing, Pricing, Make Money, Start a Business is a business podcast hosted by Cory Adams, with 13 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Cory Adams hosts Your Christmas Light Business | Systems, Marketing, Pricing, Make Money, Start a Business, a business show with 13 episodes published.
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Episode #13
Google Ads & SEO for Christmas Light Businesses: How to Get Found on Google
Aug 17, 202617 min
How do you get your Christmas light business to show up when customers are searching on Google? Google has consistently been one of the best forms of advertising for Cory's lighting business. In this episode, Cory breaks down the difference between Google Ads and SEO, why both are important, and how your Google Business Profile and customer reviews can help you stand out in your local market. This isn't an SEO masterclass. It's a simple, real-world look at what's worked for Cory and why he believes Christmas light businesses should start building their presence on Google long before the busy season begins. In This Episode Why Google has been Cory's most consistent source of advertising Google Ads vs. SEO: the simple difference Why Google search leads can be so valuable Using Google Ads to get found now Using SEO to build long-term visibility Why you should be doing both The importance of your Google Business Profile Why Google reviews matter Adding photos and keeping your profile updated Why you shouldn't wait until Christmas season to start Connect with Cory Adams Website: Your Lighting Business on Apple Podcasts
Ep. 12: How I Gained 2,000 Followers in 15 Days Growing My Christmas Light Business
Aug 10, 202611 min
Can social media actually help grow a Christmas light business? Just a few weeks after recording an episode about his frustrations with social media marketing, Cory gained around 2,000 new followers in just 15 days. In this episode, Cory gives an honest, off-the-cuff update on what changed. He talks about creating The Office-style content, improving hooks, posting consistently, showing more personality, and learning to stop overthinking every post. This isn't a formula for going viral or a promise that the same strategy will work for everyone. It's a real-time look at what's currently working, what's still frustrating, and what Cory is learning about using social media to market and grow a Christmas lighting business. In This Episode How Cory gained 2,000 followers in about 15 days Social media marketing for a Christmas light business Why The Office-style videos started gaining traction Creating better hooks and more entertaining content Consistency vs. chasing viral videos Why some posts still completely flop The challenge of turning followers into actual customers Not obsessing over views and analytics What Cory plans to keep doing moving forward Why sometimes you have to keep posting before something finally clicks Connect with Cory Adams Website: Your Lighting Business on Apple Podcasts
Social Media Marketing for Christmas Light Businesses: What's Actually Working
Aug 3, 202620 min
Social media has changed—and so has the way Christmas light businesses attract customers. In this episode, Cory shares what's actually working on social media today, what's no longer effective, and the lessons he's learning while building his own Christmas lighting brand. From creating The Office-style videos and testing trending content to the frustrations of chasing views and finding consistency, this is an honest conversation about marketing in today's world. If you're trying to grow your Christmas light business through social media, this episode will help you think differently about creating content that builds trust, gets attention, and keeps your company top of mind. In This Episode Why social media has changed for Christmas light companies Why video beats photos The strategy behind The Office-style series How to find your company's personality online Why consistency beats chasing viral videos Common social media mistakes contractors make The difference between social media and Google marketing What's working for Paradise Lights—and what still isn't Why authenticity matters more than perfection Connect with Cory Adams Website: Your Lighting Business on Apple Podcasts
10. I Left My Christmas Light Business for a Week—Here's What Happened
Jul 27, 202612 min
What really happens when you step away from your Christmas light business? In this episode, Cory shares what he learned after taking a week-long vacation away from the business. While getting away with family was refreshing, it also became a real test of the systems, employees, and processes that had been put in place. From the questions that still came through to the things that worked without him, Cory shares honest lessons about leadership, delegation, communication, and why every business owner should occasionally step away to expose weaknesses before the busy Christmas season begins. If your goal is to build a Christmas light business that doesn't depend on you every minute of every day, this episode is for you. Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts
9. What Nobody Tells You About Owning A Christmas Light Business
Jul 20, 202623 min
Owning a Christmas light business can be one of the most rewarding businesses you'll ever build—but it's also one of the most demanding. In this episode, Cory gets real about the challenges that don't show up on social media. From slow seasons and hiring struggles to the chaos of peak season, maintaining your health, and balancing family life, this is an honest look at what it's really like behind the scenes. If you're thinking about starting a Christmas lighting company or you're already in the industry, this episode will remind you that you're not alone. Every successful business owner faces these challenges—it's how you respond to them that makes the difference. Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts
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