You’re The Boss Podcast Show
Be Resourceful. Build a Business with Michelle Poirier
Michelle Poirier shares her journey from the United States to Chile, her transition to entrepreneurship, and the challenges she faced in marketing her business. She emphasizes the importance of clear communication in marketing and the impact of jargon on reaching potential clients. The conversation covers the deceptive power of jargon, the importance of asking questions and active listening, the value of free resources and mentorship programs for entrepreneurs, and the critical aspects of website security and the importance of monitoring plugins. Takeaways Effective marketing requires clear communication without jargon Entrepreneurship journey and business development Jargon can be used to impress and deceive Asking questions and active listening are powerful tools Free resources and mentorship programs are valuable for entrepreneurs Website security and the importance of monitoring plugins Chapters 00:00 Introduction to Michelle's Business 01:23 Michelle's Journey to Chile and Entrepreneurship 02:21 Life in Chile and the Transition to Entrepreneurship 03:09 Starting the Business and Marketing Challenges 23:26 The Impact of Jargon in Marketing 25:22 The Deceptive Power of Jargon 26:05 The Importance of Asking Questions and Active Listening 27:44 Free Resources and Mentorship Programs for Entrepreneurs 34:47 Website Security and the Importance of Monitoring Plugins
