Hosted by Haines · 🇺🇸 US · EN-GB · 31 episodes
Established thought leaders with verified media credentials.
Welcome to You, Me & CPG, the podcast that cuts through the noise to make sense of some of the biggest shifts reshaping the CPG industry. Your host, Jamie Holtum, will take you beyond the label to focus on the topics that matter - the meaty, useful and relevant issues that are keeping CPG leaders up at night. Our ambition is simple. We want you to leave with genuine real-world implications you can take back to your team. Ideas that unlock growth, challenge assumptions and reframe some of the ways your business thinks or does things. Brought to you by Haines, a dedicated CPG growth partner working non- stop on the future of food, drink and wellbeing, You, Me & CPG uncovers the conversations behind the briefs, where strategy meets reality and big decisions are made. Whether you’re a global giant or insurgent upstart, if you want to make an impact – this podcast if for you. Learn more and follow the journe
Haines hosts You, Me & CPG by Haines, a business show with 31 episodes published.
Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle.. En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations
The energy drinks category has grown year-on-year for three decades. Red Bull and Monster have dictated play; their high-octane branding has written the rulebook for how energy drinks show up on shelf and in culture. But
Only a few years ago, if you wanted wine on-the-go your options were limited to the semi-palatable 187ml PET plastic bottle or its unhelpful sibling, the pseudo-wine glass with a foil lid. Neither have a great OTG consum
Tonic water is the classic challenger brand case study, and now it’s going through a second wave of disruption. Two decades ago, the category was unloved - lacking vibrancy, cultural resonance and innovation. Then Fever
Is 2026 The Year Alcohol Roars Back? The headlines spell the end for booze: Executive departures, decline, doom. The true story? It’s much more nuanced. In pockets, alc is flying. Gen Z participation is up. Spend is up.
What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages,
GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too… It's forecast to be a
Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar. Pippa Murray is one of the UK’s brightest brand builders, and the impre
Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP… The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the
The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable. As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevat
Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very
David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force. The prebiotic, RTD soda brand is a poster child for startup success, hot off t
It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special. Moth Drinks boldly leads its category, flying the f
Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows. He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and
The more that creativity makes people feel, the more that they’ll buy, give, vote and do. That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the indu
No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much. Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Rec
There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold. James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding C
Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space. It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the
Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine. Exiting the infamous entrepreneurial amphitheatre with three Dra
Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode… Episode 11 looks back o
Dr. Paul Thomas
Global Consumer & Shopper Insight Director · Parkwood School
2 appearances on this show
Rob Wallis
Co-Founder of MOTH · Hudson Music
2 appearances on this show
Laura Willoughby
Founder · Bedford Film Festival
1 appearance on this show
David Lester
Co-Founder & President · Drama Mavericks
1 appearance on this show
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You, Me & CPG by Haines is hosted by Haines. The show is categorised under business (marketing) and has published 31 episodes.
You, Me & CPG by Haines has published 31 episodes.
You, Me & CPG by Haines regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
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Episodes of You, Me & CPG by Haines average 50 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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