
Consumer psychology and Neuroscience. Why customers actually buy. After more than 500 market research studies, Grant Gooding 's team found fewer than 1 in 25 organizations can correctly identify what matters most to...


business
Hosted by Ebrima "Abraham" Sisay · business · EN-US
Every Leader Has A Story Learn the playbooks from leaders who built great companies and cultures without losing themselves and discover how you can apply them to your own leadership.
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Booking probability
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Signup to Generate a PitchEvery Leader Has A Story Learn the playbooks from leaders who built great companies and cultures without losing themselves and discover how you can apply them to your own leadership.
You Gotta NO! is hosted by Ebrima "Abraham" Sisay. The show has published 39 episodes to date.
Recent episodes include "Consumer Psychology, Neuroscience & Why Customers Actually Buy | Grant Gooding" (15 September 2026, 42 minutes), "Real Estate, Risk & Thinking Bigger at 24: The Developer Betting $38 Million on Kansas City | Zach Moser" (23 July 2026, 41 minutes), and "Burnout, Breast Cancer & Building Trust at Work: Hallmark VP of Change Management | Alison Stephen" (10 July 2026, 51 minutes).
You Gotta NO! publishes roughly every two weeks, with episodes averaging 53 minutes across 39 episodes.
Booking probability for You Gotta NO! is 32%, and the host is rated Selective on guests. You Gotta NO! requires a Pod Score of 80 or higher. You Gotta NO!'s contact route on record: verified email.
The strongest fits for You Gotta NO! are Business & Management Consulting. You Gotta NO! has a business audience.
Ebrima "Abraham" Sisay hosts You Gotta NO!, a business podcast with 39 episodes published.
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Consumer psychology and Neuroscience. Why customers actually buy. After more than 500 market research studies, Grant Gooding 's team found fewer than 1 in 25 organizations can correctly identify what matters most to...

Real estate development. Risk at 24. Raising $2.5 million in 30 days. What happens when a 24-year-old refuses to wait his turn — and an entire city has to decide whether to take him seriously? Zach Moser is the founder...

Episode #35
Burnout. Trust at work. A breast cancer diagnosis two days after a promotion. What happens when the leader responsible for 15,000 employees' experience has to navigate the hardest experience of her own life? Alison...

People analytics. AI. Identity at work. Is data analytics actually dying or are people just scared? Bill Yost has been inside Google and Netflix long enough to know the difference. 🏴☠️ Bill Yost is a People Analytics...

<p>People analytics. AI. Identity at work. Is data analytics actually dying or are people just scared? Bill Yost has been inside Google and Netflix long enough to know the difference.</p><p> 🏴☠️ Bill Yost is a People...

<p>AI. Identity. The human problem behind every work problem. What if the biggest threat to your career is not a machine, it is not knowing what only you can do? </p><p>Shelby Mathews is the SVP of Marketing at Native...

<p>Burnout. External validation. The cost of building a life that was never really yours. What happens when you spend a decade producing for everyone else — and then your body finally says no?</p><p>Kasim Hardaway is a...

Episode #31
<p>Burnout. Emotional dysregulation. Nervous system health for leaders. Most leaders are running on empty — reactive, scattered, and pushing through, calling it leadership.</p><p>Dr. Holly Battrum is a Doctor of Eastern...

<p>Management failures. Burnout in leaders. Teams that feel broken. We promoted the wrong people — not because they weren't capable, but because we never taught them how to lead.</p><p>Dr. Katie Gaebel is a [her...

Episode #29
<p>Psychological safety. Creative leadership. The one phrase that changes everything. What if a single shift in language could transform how your team thinks, communicates, and makes decisions?</p><p>Mary Messner is a...

Episode #28
<p>Burnout. Leadership under pressure. A stroke at 44. What happens when your body forces you to stop — and what great leadership actually looks like on the other side.</p><p>Merideth Rose is a leader, speaker, and...

<p>Workplace honesty. Emotional labor. The weight leaders carry but never say out loud. What if the biggest obstacle to great leadership is the story we tell ourselves about what work is supposed to look like?</p><p>In...

<p>Sustainable leadership. The 4C Framework. Knowing what to say no to. Season 2 of You Gotta NO! isn't just a new chapter — it's a completely different approach to what leadership can look like.</p><p>This trailer...

<p>Leadership development, executive coaching, and building resilient teams — with Paul Kempinski, former President & CEO of Children's Mercy.</p><p>Paul Kempinski spent 42 years in healthcare leadership, serving as...

<p>RSVP Today for Heliona Live: Workplace Unfiltered: A Heliona Experience</p><p>Retention isn’t just about paychecks or perks—it’s about creating cultures where people feel supported, inspired, and connected to...

Episode #23
<p>RSVP Today for Heliona Live: Workplace Unfiltered: A Heliona Experience</p><p>In this candid conversation, entrepreneur and operator Chris Jones breaks down the real work of scaling: set a clear vision, communicate...

<p>RSVP Today for Heliona Live: Workplace Unfiltered: A Heliona Experience</p><p>Scott Havens, Partner at HUB International, brings a unique vantage point from decades of working with companies of 100+ employees on...

<p>What if the real cause of quiet quitting isn’t disengaged employees but disconnected leadership?</p><p>In this episode of Heliona Insight, I sit down with Dr. Leigh Anne Taylor Knight, a respected executive leader...

Episode #20
<p>In this episode of Heliona Insight, I sit down with Amber Miller Manning, CEO of The Miller Group, to talk about what it really takes to retain great people in one of the hardest industries: insurance.</p><p>Amber...

<p>In the final episode of our special series, The Manager Crisis, I sit down with Ashley Kera, a workplace strategist, leadership coach, and former manager of 100+ early-career professionals to unpack what the data...
Recent guests on You Gotta NO!. Study who booked and why before you pitch.
Director of the National Center for Injury Prevention and Control at the CDC, Woodland Valley Farm and the Cornwall Beaver Project
psychology professor, author of Emotion Hacks, dean of the College of Arts, Humanities, and Social Sciences, Advanced Musculoskeletal Ultrasound (MSKU) Center
PROOF
Moser Development
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