XTech

"The hardest part isn't creating content, it's clarity." For Marcos Colón, Director of Content and Brand at Immuta, storytelling still starts with listening. His background in journalism shapes how he approaches...

"When you're trying to communicate something like safety or performance, it's very tricky... it holds invisible value." Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across Hyundai, Ford and...

"Every crisis is an opportunity." Gaurav Kapoor, Vice Chairman, Co-Founder and Board Member at MetricStream, has seen it play out again and again. Cyberattacks are outpacing old systems. Major disruptions expose...

"You don't build trust overnight. Any good communication needs to do three things: help people understand, help them believe, and make them act." Abs Hassanali, Global Head of PR and Communications at Basware, has seen...

"The core capabilities of AI fit squarely within the wheelhouse of marketing." AI is redefining what modern marketers can do. It's not just transforming how content is produced, it's challenging entire workflows...

"The speed of how software has been developed, systems, lead times have been reduced and just the evolution of the vehicle, it's just amazing." Automotive is evolving at phenomenal speed. Keeping pace with it is no easy...

"Accessibility is both proactive and defensive. It's how you know you're looking after your audience" Accessibility is moving fast - new laws, new standards, new technologies. But John Abbott warns that chasing...

"AI - it's not just the buzzword of the year. It's changing us as a society in how we work - and how the world works." AI isn't magic, but a tool we control. How we choose to use it makes all the difference. Sylvia...

"People are trying to hold back the wave. The only thing you can really do is learn to ride it" With every new hype cycle, the noise gets louder. But Adam Harding believes the best teams don't chase trends - they build...

"Imagine the worst headline you could read about your product - then build so it never happens." As AI and automation reshape how we build software, security can longer be an afterthought. It's a way of thinking that...

"Agentic AI is the biggest thing since the mobile phone." Enterprises are reimagining IT through the lens of agentic AI, elevating it from a back-office utility to a strategic enabler of productivity, experience and...

"Experience needs to be orchestrated for humans in the loop." AI is shaking up traditional service models and pushing businesses to take a more holistic, value-driven approach. Kalyan Kumar encourages enterprises to...

"We detect less than 1% of dirty money. That's a crazy statistic, isn't it?" Dirty money is everywhere. Banks are in a race against time to find it, battling out-of-date systems and bureaucracy. Eddie Vaughan, Vice...

"You have to make sure you don't break the things that are actually driving value." Scott Harkey has witnessed the acquisition process from both sides, and knows better than most how to make it work. He joins Debbie...

"The customer isn't always right, but the customer gets to choose where they spend their money." Transformation is an often used term these days in tech, but for Dave Hodsdon of Liberty Blume, it's his world. He joins...