Workfluencer: Personal Branding & Content Creation

Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing salesperson at Zillow when she suddenly lost her job...

Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the...

Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola...

Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful partnerships have come...

How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of...

Hosting an event is easy. Building a community that people return to month after month is much harder. In this episode of Workfluencer, Rhona sits down with Chasselle Gazelle, founder of Jacksonville Bestie, to explore...

Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas. In this...

Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a...

What does it take to turn years of workplace observations into a published book? In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Culture Blooming: Nurturing Workplaces Where People...

Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense! In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the...

Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in November 2024, she ran a 90-day experiment leaning...

Most conferences focus on information. Anna Morgan focused on belonging. In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-growing HR and recruiting conference brand built...

What if candidates were lining up before you even posted the job? In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transparent employer branding into a high-performing talent...

How do you actually turn content into clients—especially when you’re just starting out? In this episode, we unpack what it really looks like to build in public and use content as more than just a visibility play. Not...

Most people get laid off and go quiet. Vanita Capobianco did the opposite. She started creating content, launched a podcast, and began building a personal brand from scratch. No audience. No experience. No roadmap. In...