
Episode #6
#35 - The Systems & Structure Behind A Successful Rebrand |
<p>If you're bored with your colors but don't have a new message, new price points, or a new audience, you aren't rebranding; you're just getting new photos. In this episode, I'm sharing the exact 6-step process I used to rebrand a client from "performing well" to "commanding higher fees."</p> <p>Key Moments <br /> 0:00 Why Most Rebrands Go Wrong & The Strategic Rebrand Process<br /> 1:30 Prioritizing Messaging Over Visuals in Rebranding<br /> 2:02 Step 1: Making Your Rebrand Strategic - Key Questions<br /> 5:56 Defining Your Rebrand Success & Goals<br /> 6:13 Step 2: Auditing Your Current Brand (Offers, Messaging, Platforms, Competitors)<br /> 8:22 Step 3: Building Your S...

