Word of Mouth

The emotional support pod for ambitious founders, marketers, and creators

Word of Mouth is a business podcast hosted by Social Snowball, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Social Snowball hosts Word of Mouth, a business show with 12 episodes published.

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  Episode #12

  How to Build a Sustainable Career as a Full-Time Creator

  Sep 2, 202659 minS1

  What happens when your content business grows faster than the systems supporting it? Gigi Robinson knows a thing or two about it. As a keynote speaker, creator economy strategist, bestselling author, and the founder of Hosts of Influence, Gigi helps creators and brands build businesses designed to outlast any algorithm. In this episode, our host Robyn Nissim sits down with Gigi to unpack the systems behind an always-on content engine, the financial habits that protect creators from delayed payments, and the professional development that turns posting into a sustainable business. Presented by Social Snowball. KEEP IN TOUCH Follow Gigi Robinson (https://www.instagram.com/itsgigirobinson/) Connect with Gigi Robinson on LinkedIn (https://www.linkedin.com/in/gigirobinson) Explore Hosts of Influence (https://hostsofinfluence.com/) Follow Robyn Nissim (https://www.instagram.com/igobyrobyn/) Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/) Learn more about Social Snowball (https://www.socialsnowball.io/) Join our community (https://wom.beehiiv.com/) CHAPTERS 00:00 - How Gigi runs 20+ accounts 04:13 - Building an AI-powered content workflow 06:14 - The conference content engine 09:17 - When to use AI before hiring 10:35 - Leading creatively instead of managing everything 13:00 - Getting into rooms by asking 16:41 - Keeping human connection in an AI era 20:40 - Why the creator economy needs professionalization 22:17 - How brands can close the creator skills gap 26:52 - Agents, contracts, and better creator briefs 30:58 - The payment-term lesson that changed everything 37:31 - Planning cash flow and breaking the burnout cycle 43:32 - Why daily posting creates inbound opportunity 45:41 - Using events to open new doors 48:23 - Gen Z, parasocial media, and the media-business mindset 51:26 - Detaching your worth from the work 55:34 - Fail fast, learn faster, and keep posting 57:03 - Choose your hard and future-proof your career

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  Episode #10

  The One Hack Left in Growth Marketing

  Aug 5, 20261h 1mS1

  What happens when the person running growth at nine-figure brands decides the entire growth marketing industry is broken?Cherene Aubert knows a thing or two about it. She spent nearly two decades in growth, scaled Bobbie from zero to nine figures in two years, and then ran the full digital business at ILIA Beauty — DTC, Amazon, global advertising, data, and customer experience. She walked away from what she calls her dream job to start Growth Capital, a brand-led growth agency staffed with senior operators, because she watched brands hand million-dollar-a-day budgets to people in their first or second job and then ask why the business wasn't growing.In this episode, our host Robyn Nissim sits down with Cherene as she shares why social commerce is the flywheel that separates the brands still scaling from the ones stalling out, the step-by-step TikTok Shop playbook from P&L to creator community, and how she learned to quantify brand during a national infant formula crisis by tracking share of voice instead of sales.Presented by Social Snowball.KEEP IN TOUCH Follow Cherene Aubert on LinkedIn (https://www.linkedin.com/in/chereneetemadi/ ) Follow Cherene Aubert on X (https://x.com/chereneaubert ) Follow Robyn Nissim (https://www.instagram.com/igobyrobyn/ ) Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/ )☃️ Learn more about Social Snowball (https://www.socialsnowball.io/ ) Join our community (https://wom.beehiiv.com/ )CHAPTERS00:00 - The problem nobody in growth marketing will admit01:04 - Meet Cherene: Bobbie, ILIA, and two decades in growth02:24 - Why growth marketing has no apprenticeship05:13 - How the pandemic finally made organic matter08:09 - What a performance marketer learns inside a brand-first company09:30 - The one thing every fast-growing brand has in common11:35 - Quantifying brand during the infant formula crisis13:21 - Shutting down the business to protect subscribers14:40 - Share of voice, the White House, and the Ashley Graham campaign16:37 - The brand love finance teams refuse to count18:45 - How TikTok collapsed the beauty funnel19:53 - TikTok Shop as a content and awareness engine22:14 - Step one: where your brand actually fits on TikTok Shop23:43 - The Javy coffee story and the omnichannel proof26:54 - Why Super Bowl ads are usually a bad investment27:30 - Unexpected white space and the TikTok-to-Amazon halo29:36 - Building the P&L before you build the program32:27 - Recruiting creators and running them like a sales force34:43 - Why social and influencer should be their own function35:41 - The Sephora field sales lesson behind every affiliate program36:14 - Scaling a community from 17M to 24M with education38:27 - What's really stopping brands from doing this39:08 - The only two growth hacks left40:31 - The new pipeline to CMO42:21 - If your ad isn't made for that screen, it fails43:19 - The Ulta program that hit $1M in six months44:34 - Retail media versus paying influencers to go in store47:55 - Organic as the testing ground for paid48:56 - The burnout that put her in bed49:44 - You are in control of your rest52:48 - Her father's rule: work fits the container you give it53:39 - Nine months in: delegation and resourcing the opportunity55:00 - Building an agency of senior operators57:22 - Fixing the broken apprenticeship in growth58:09 - Her word of mouth: respected, loved, appreciated59:18 - Kindness is the biggest cheat code

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  Episode #10

  The One Hack Left in Growth Marketing

  Aug 5, 20261h 1mS1

  <p>What happens when the person running growth at nine-figure brands decides the entire growth marketing industry is broken?Cherene Aubert knows a thing or two about it. She spent nearly two decades in growth, scaled Bobbie from zero to nine figures in two years, and then ran the full digital business at ILIA Beauty — DTC, Amazon, global advertising, data, and customer experience. She walked away from what she calls her dream job to start Growth Capital, a brand-led growth agency staffed with senior operators, because she watched brands hand million-dollar-a-day budgets to people in their first or second job an...

  ListenShow Notes
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  Episode #9

  Every VC Rejected Him — Then He Sold His Company for $35M at 26

  Aug 4, 202658 minS1

  <p>What happens when every VC says no—and you build a $35M company anyway?Noah Tucker knows a thing or two about it. At 26 years old, he sold Social Snowball—the creator-affiliate platform used by thousands of ecommerce brands—to publicly traded Dotdigital in a deal valued at $35 million. A nontechnical founder who started by hiring engineers on Fiverr, Noah went on to build Safe Links, solve one of affiliate marketing’s biggest attribution problems, and help creators earn more than $25 million through the platform in a single year.In this episode, our host Robyn Nissim sits down with Noah as...

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  Episode #8

  How Hannah Perez Built a $40M Brand and Stayed Sane

  Jul 15, 20261 hourS1

  Is it possible to scale a brand to $40M without burning out? Hannah Perez knows a thing or two about it. At 28 years old, she is the co-founder of SEEQ, the clear protein brand that is rapidly taking over shelves at Target, Sam’s Club, and Vitamin Shoppe. With a lean team and a massive vision, she’s redefining what it means to build a category-leading brand without sacrificing her well-being. In this episode, Hannah shares her framework for the “energy audit,” why she believes the secret to hustle culture is actually taking breaks, and how founders can navigate the delicate transition from working in their business to working on it. Our host Robyn Nissim. Presented by Social Snowball. KEEP IN TOUCH 📲 Follow Hannah Perez: https://www.instagram.com/hanxperez/ 📲 Follow Robyn Nissim: https://www.instagram.com/igobyrobyn/ 📲 Follow Word of Mouth: https://www.instagram.com/wordofmouth.pod/ ☃️ Learn more about Social Snowball: https://www.socialsnowball.io/ 💌 Join our community: https://wom.beehiiv.com/ CHAPTERS 00:00 — Introduction: The Secret to Scaling Without Burning Out 01:03 — Meet Hannah Perez: Co-Founder of SEEQ 03:28 — The “Energy Audit” Framework Explained 09:30 — Scheduling Your Life Around High and Low Energy Blocks 13:03 — Building a Business That Fits Your Lifestyle 14:59 — Operating in Your Zone of Genius vs. Zone of Excellence 18:35 — The Door-to-Door Sales Internship That Built Hannah’s Resilience 23:31 — Is Success a Mindset You’re Born With? 26:57 — Recognizing the Signs of Burnout 31:49 — Reframing “Busy” and Protecting Your Nervous System 36:34 — SEEQ’s Explosive Growth and Preparing for $40M 42:12 — Hiring a VP of Marketing and Letting Go as a Founder 47:49 — When Viral Content Doesn’t Drive Sales 49:37 — Navigating the Co-Founder Relationship and Psychological Safety 56:20 — Advice to the 25-Year-Old Founder Grinding 90 Hours a Week 59:51 — Word of Mouth: What Hannah Wants Her Legacy to Be

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