Hosted by Unknown Host · 🇺🇸 US · EN · 129 episodes
Established thought leaders with verified media credentials.
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.Made by and for women, insightful for all.Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.LinkedIn: https://www.linkedin.com/in/janeserra/Instagram: https:
Unknown Host hosts Women in B2B Marketing, a business show with 129 episodes published.
Leslie Forde is the CEO and founder of Mom's Hierarchy of Needs, a long-time B2B marketer, a strategic advisor to HubSpot, and the author of Repair with Self Care. She also runs the longest running national parent study
Originally published on August 26, 2024 This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product marketing to the
Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context
Sidney Waterfall has led agencies, advised high-growth teams, and now runs marketing in-house at OpenBrand. In this episode of Women in B2B Marketing, we unpack how focusing on process, not outcomes, builds momentum, cla
Molly George has spent her career inside B2B tech and on the agency side. Today she is the CEO and founder of Kickstand, a PR and research firm helping brands win in an AI-shaped search world. In this episode of Women in
Ruta Sudmantaite and Emma Davies have built their careers across marketing, consulting, and now tech entrepreneurship. After meeting as teammates at a B2B SaaS company, they went on to become fractional CMOs, podcast co-
Recorded IRL at Pavilion’s GTM2025, Washington DC! Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog. After startin
**Originally published on October 16, 2024** This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to Michigan, w
Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew into t
Michelle Denogean has one of those careers that makes you stop and take notes. From dreaming of Super Bowl ads to running marketing at eHarmony and Edmunds, advising dozens of startups, writing a book, and now leading as
**Originally published on April 12, 2023** This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time zones, leading throu
In this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner marketing. Neha shares
In this episode of Women in B2B Marketing, Jane Serra sits down with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, to unpack what enablement really means when done right. With decades of experience spanning
In this episode of Women in B2B Marketing, Jane Serra chats with Ashley Artrip, GTM Engineering Manager at Clay, author of Career Design, and host of Career Advice You Never Got, to demystify one of the fastest-emerging
In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting customer relationships that
** Originally published on May 8, 2024 ** Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It’s about saying yes to big, scary opportunities, chasing fear i
In this episode of Women in B2B Marketing, host Jane Serra chats with Shachar Oren, co-founder, CRO, and CMO at EX.CO—a rare triple-title leader with a journalist’s storytelling soul and a sharp eye on revenue. Shachar’s
In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing. Natalie’s journ
In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development. Kim's path into mar
In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery
Leslie Forde
CEO and Founder · Mom's Hierarchy of Needs
1 appearance on this show
Dr Emma Davies
Director and UK Lead for Regeneration at Atkins Realis · Chapman Taylor Architects
1 appearance on this show
Liza Adams
AI Advisor & Fractional CMO at GrowthPath Partners · GrowthPath Partners
2 appearances on this show
Michelle Denogean
CMO & Author · Mindtrip
1 appearance on this show
Shannon Howard
Senior Director of Customer & Content Marketing · Intellum
1 appearance on this show
Dr. Kim Tran
Senior Vice President of Learning and Development · Minnesota Family Chiropractic
1 appearance on this show
Trinity Nguyen
VP Marketing & Account Development · User Gems
4 appearances on this show
Brandi Starr
Chief Operating Officer · Revenue Rehab
1 appearance on this show
Shama Hyder
Founder & CEO · Zen Media
2 appearances on this show
Lashay Lewis
SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug · Authority Plug
2 appearances on this show
Kristina Jaramillo
President at Personal ABM · Personal ABM
1 appearance on this show
Erica Schneider
Cut the Fluff
1 appearance on this show
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Women in B2B Marketing is hosted by Unknown Host. The show is categorised under business (marketing) and has published 129 episodes.
Women in B2B Marketing has published 129 episodes.
Women in B2B Marketing regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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