Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.Made by and for women, insightful for all.Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.LinkedIn: https://www.linkedin.com/in/janeserra/Instagram: https:
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Contact path
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Booking probability
25%
Guest openness
Selective
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Signup to Generate a PitchWomen in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Recent episodes include "128: Burnout, Boundaries, and the Power of Asking for What You Need - with Leslie Forde, CEO and Founder of Mom's Hierarchy of Needs" (26 November 2025, 45 minutes), "127: Inside the Golden Triangle of Product, Brand, and Demand - with Surbhi Agarwal, 25+ Year Tech Executive | REPLAY EP 76" (19 November 2025, 47 minutes), and "126: The Core of Product Marketing: Curiosity, Context, and Customer Obsession - with Kim Winter, VP Marketing at (announcing soon!)" (12 November 2025, 45 minutes).
Women in B2B Marketing publishes roughly weekly, with episodes averaging 45 minutes across 129 episodes.
Booking probability for Women in B2B Marketing is 25%, and the host is rated Selective on guests. Women in B2B Marketing requires a Pod Score of 83 or higher. Women in B2B Marketing's contact route on record: verified email.
The strongest fits for Women in B2B Marketing are Marketing, Advertising & PR and Business & Management Consulting. Women in B2B Marketing has a business audience.
Women in B2B Marketing is a business show with 129 episodes published.
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Episode #128
<p>Leslie Forde is the CEO and founder of Mom's Hierarchy of Needs, a long-time B2B marketer, a strategic advisor to HubSpot, and the author of Repair with Self Care. She also runs the longest running national parent...
Episode #127
<p>Originally published on August 26, 2024</p><p>This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product...
Episode #126
<p>Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market...
Episode #125
<p>Sidney Waterfall has led agencies, advised high-growth teams, and now runs marketing in-house at OpenBrand. In this episode of Women in B2B Marketing, we unpack how focusing on process, not outcomes, builds momentum...
Episode #124
<p>Molly George has spent her career inside B2B tech and on the agency side. Today she is the CEO and founder of Kickstand, a PR and research firm helping brands win in an AI-shaped search world.</p><p>In this episode...
Episode #123
<p>Ruta Sudmantaite and Emma Davies have built their careers across marketing, consulting, and now tech entrepreneurship. After meeting as teammates at a B2B SaaS company, they went on to become fractional CMOs, podcast...
Episode #122
<p>Recorded IRL at Pavilion’s GTM2025, Washington DC!</p><p>Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog...
Episode #121
<p>**Originally published on October 16, 2024**</p><p>This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to...
Episode #120
<p>Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew...
Episode #119
<p>Michelle Denogean has one of those careers that makes you stop and take notes. From dreaming of Super Bowl ads to running marketing at eHarmony and Edmunds, advising dozens of startups, writing a book, and now...
Episode #118
<p>**Originally published on April 12, 2023**</p><p>This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time zones...
Episode #117
<p>In this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner...
Episode #116
<p>In this episode of Women in B2B Marketing, Jane Serra sits down with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, to unpack what enablement really means when done right.</p><p>With decades of experience...
Episode #115
<p>In this episode of Women in B2B Marketing, Jane Serra chats with Ashley Artrip, GTM Engineering Manager at Clay, author of Career Design, and host of Career Advice You Never Got, to demystify one of the...
Episode #114
<p>In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting customer relationships...
Episode #113
<p>** Originally published on May 8, 2024 **</p><p>Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It’s about saying yes to big, scary opportunities...
Episode #112
<p>In this episode of Women in B2B Marketing, host Jane Serra chats with Shachar Oren, co-founder, CRO, and CMO at EX.CO—a rare triple-title leader with a journalist’s storytelling soul and a sharp eye on...
Episode #111
<p>In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in...
Episode #110
<p>In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development.</p><p>Kim's...
Episode #109
<p>In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought...
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