Episode #38
A Look Back at Their NFL Picks
Dec 5, 202511 min
This episode, recorded last summer, is a fun look back at Softeon’s leadership team and where their NFL predictions currently stand.
technology
WMS Pioneers
Hosted by Softeon · technology · EN
About this Podcast:
Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS).
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Contact path
Public web form
Booking probability
21%
Guest openness
Selective
80/100
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Signup to Generate a PitchQuestions about WMS Pioneers
What is WMS Pioneers about?
Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS).
Who hosts WMS Pioneers?
WMS Pioneers is hosted by Softeon. The show has published 68 episodes to date.
What has WMS Pioneers covered recently?
Recent episodes include "A Look Back at Their NFL Picks" (5 December 2025, 11 minutes), "Navigating Tariffs and Uncertainty" (4 November 2025, 11 minutes), and "The Power of One WMS" (8 October 2025, 10 minutes).
How often does WMS Pioneers publish?
WMS Pioneers publishes roughly monthly, with episodes averaging 15 minutes across 68 episodes.
How hard is it to get booked on WMS Pioneers?
Booking probability for WMS Pioneers is 21%, and the host is rated Selective on guests. WMS Pioneers requires a Pod Score of 80 or higher. WMS Pioneers's contact route on record: public web form.
Who should pitch WMS Pioneers?
The strongest fits for WMS Pioneers are Warehousing & Storage and IT Services & Software Development. WMS Pioneers has a technology audience.
About the host
Softeon hosts WMS Pioneers, a technology podcast with 68 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #37
Navigating Tariffs and Uncertainty
Nov 4, 202511 minIn the latest episode of The WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss the ongoing tariff war, supply chain uncertainty, and how businesses can stay agile amid change.
Episode #36
The Power of One WMS
Oct 8, 202510 minSofteon CEO Jim Hoefflin and CTO Mark Fralick discuss what makes Softeon’s One WMS philosophy unique and how it drives value for customers.
- Sep 11, 202515 min
In this episode of The WMS Pioneers, Softeon leaders Jim Hoefflin (CEO) and Mark Fralick (CTO) weigh in on what the end of life for SAP WM means for customers and why this transition presents a major opportunity for...
- Aug 12, 202513 min
In this episode of WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick explore how Softeon helps third-party logistics (3PL) providers identify efficiencies, drive operational excellence, and unlock the power of...
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- Jul 8, 202520 min
In this episode of the WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how Softeon is redefining the warehouse management system (WMS) experience through cutting-edge UI/UX, smarter interfaces, and a...
- Jun 3, 202510 min
In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how enablement empowers users to customize and adapt their WMS to unlock its full potential, why other vendors seem to have lost their minds, and...
- Apr 8, 202518 min
Softeon Chief Revenue Officer Patrick Maley delivered a well-received presentation on how to evaluate robotics and automation for your warehouse during IntraLogisteX UK 2025. This is a bonus episode of the WMS Pioneers...
- Dec 17, 202416 min
In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss Softeon’s concept of micro-tuning, philosophy for upgrades, and commitment to creating more value for customers and partners as quickly as possible...
Episode #29
WMS Pioneers Episode 5: Why Softeon
Nov 21, 202425 minIn this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss their decision to join Softeon, the customer-focused culture they're building, and valuable advice for aspiring supply chain professionals on...
Episode #28
WMS Pioneers Episode 4: The Rise of the 3PL
Oct 22, 202436 minMark has a sneezing spell, while the Pioneers dive into the rise of third-party logistics (3PL), the intricacies of multi-tenant systems, and how Softeon empowers 3PLs to enhance both speed and flexibility.
- Sep 17, 202438 min
In this episode, the Pioneers discuss the secrets to a successful WMS implementation, how to avoid death by a thousand keystrokes, and share battle scars from challenging go-lives.
- Aug 20, 202423 min
Softeon CTO Mark Fralick loves coffee. And efficient, integrated, and harmonious warehouses! Mark joins Softeon CEO Jim Hoefflin in the second episode of the WMS Pioneers limited podcast series. The two friends describe...
- Jul 23, 202433 min
“Brothers from different mothers” as they describe it, Softeon CEO Jim Hoefflin and CTO Mark Fralick have worked together over the last 35 years. The duo, known at Softeon as “WMS Pioneers” developed one of the first...
Sep 22, 20233 minGetting WMS team members on the same page in terms of terminology is a key part of a successful Warehouse Management System project. The WMS Glossary of Terms can help, defining more than 90 terms and acronyms, as an...
- Sep 15, 20234 min
Less well-known than the WMS Magic Quadrant, the Gartner Critical Capabilities report ranks WMS vendors purely on functionality across nine attributes, weighted by different levels of warehouse complexity. It is an...
- Sep 7, 20235 min
In the second of our two podcasts featuring highlights of Mark Fralick’s interview with Bob Trebilcock of Modern Materials Handling magazine, Fralick suggests a new way to think about how Warehouse Execution Systems...
- Aug 31, 20234 min
Highlights from a recent Modern Materials Handling magazine podcast featuring editor Bob Trebilcock and Mark Fralick, Chief Technology Officer at Softeon. “Interfacing is easy. Integration is hard,” when it comes to...
- Aug 24, 20234 min
We conclude our look at this important but little understood type of supply chain software.
Episode #19
Understanding Distributed Order Management
Aug 4, 20234 minDistributed Order Management or DOM is a powerful and unique tool to optimize order sourcing across an extended network. It is most well known in Omnichannel retail applications, but there are a number of use cases in...
Recent guests
Recent guests on WMS Pioneers. Study who booked and why before you pitch.
J
Jim Hoefflin
Softeon
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