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Wisdom by WESA

Hosted by WESA · Business · EN

12 recent guestsAudience: 6
Apple PodcastsWebsite

About this Podcast:

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

36%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Wisdom by WESA

What is Wisdom by WESA about?

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Who hosts Wisdom by WESA?

Wisdom by WESA is hosted by WESA.

What has Wisdom by WESA covered recently?

Recent episodes include "From Product to In Store Experience" (29 October 2026, 35 minutes), "Turning Trade Show Traffic Into Real Results" (22 October 2026, 24 minutes), and "Influencer Marketing, Can it Help You?" (15 October 2026, 31 minutes).

How often does Wisdom by WESA publish?

Wisdom by WESA publishes roughly weekly, with episodes averaging 28 minutes.

How hard is it to get booked on Wisdom by WESA?

Booking probability for Wisdom by WESA is 36%, and the host is rated Selective on guests. Wisdom by WESA requires a Pod Score of 80 or higher. Wisdom by WESA's contact route on record: verified email.

Who should pitch Wisdom by WESA?

The strongest fits for Wisdom by WESA are Sporting Goods, Hobby & Music Stores. Wisdom by WESA has a business audience.

About the host

WESA hosts Wisdom by WESA, a business podcast.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Oct 29, 202635 min

    Need practical ideas for making your own stores more engaging, personal, and memorable? Shantelle Girard, Founder & CEO of Rancher Hat Bar, joins us to share how she transformed a custom hat concept that started in a...

  • Oct 22, 202624 min

    A great-looking booth is nice but what actually gets people to stop, engage and ultimately become customers? Timothy Calder, Director of Event Marketing at Achievers, joins us to break down what it really takes to turn...

  • Oct 15, 202631 min

    Influencer marketing can be a powerful tool for retailers but finding the right creator, setting expectations, negotiating deliverables, and measuring results can be challenging. Anne Hawkins of Lasso joins us to break...

  • Oct 8, 202616 min

    What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of...

  • Sep 24, 202623 min

    Aiken Saddlery owner Amy Hebert joins Glenn on the Wessa Retail Roundup to share how a long-established Aiken, South Carolina feed and tack business is stepping into the world of e-commerce. Amy talks about the history...

View More
  • Sep 17, 202619 min

    What happens when Australian country style meets the American Western market? Vanessa Challacombe of Little Spurs & Co. joins us to talk kids’ Western wear, going global, and what international brands can bring to U.S...

  • Episode #179

    Dressing the West

    Sep 3, 202631 min

    What does a classic Western man actually look like? Larry Bitterman of Frontier by Lawrence Scott has spent decades answering that question. From his years on the East Coast to building a Western clothing business in...

  • Aug 13, 202628 min

    This episode features Sarah Wieand, a sales representative at Shires Equestrian with over a decade of industry experience, to discuss "Dealing with Sales Reps Effectively." The conversation explores the evolving role of...

  • Episode #178

    178: Built to Sell

    Aug 6, 202628 min

    We're joined by Clifford Hand, co-owner of Recherché Furnishings, to talk about turning everyday materials into products customers connect with, unique selling propostion and the unique brand name. Tune in now! Links...

  • Jul 30, 202643 min

    Stop guessing your way through growth and start scaling with confidence! Join retail financial expert Christyne Gray, Founder of She Profits Now, for an eye-opening session designed specifically for independent...

  • Jul 23, 202629 min

    English and Western may ride differently, but great horsemanship speaks the same language. Jamie Grieve of Neue Schule joins us to talk about bit innovation, what both disciplines can learn from each other, and why...

  • Jul 16, 202629 min

    What happens when you take your store directly to the customer? Wendy Winn shares how mobile retail, educational clinics, and personalized saddle fitting have helped build customer trust, drive sales, and create lasting...

  • Jul 9, 202620 min

    Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO, Jade Opfer, joins us to talk about preserving craftsmanship in...

  • Jun 25, 202633 min

    Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines...

  • Jun 18, 202622 min

    For more than 40 years, Schaefer Outfitter has represented the grit, values, and traditions of the American West. What started with a need for better gear for working ranchers evolved into a beloved western brand with...

  • Jun 10, 202637 min

    Glenn sits down with Rose from Equus Now and Mary from Kerrits to unpack what the Dover Saddlery closures really mean for the equestrian retail industry. They explore how independent tack shops and small to mid-size...

  • Jun 4, 202620 min

    From attending WESA as a buyer to building a multi-experience western destination, Hamley’s Western Store proves that retail can be immersive, profitable, and community-driven. In this episode, we talk with Katrina...

  • May 28, 202641 min

    What actually makes shoppers stop scrolling, watch, and walk into a store? On this episode of Retail Roundup, we sit down with WESA videographer Chris Johnston of Truthful Studio to talk about the evolving world of...

  • Episode #173

    Built for Retail

    May 21, 202624 min

    As Twisted X prepares to unveil major company news, we sit down to talk innovation, retailer relationships, and why the brand continues to double down on wholesale instead of going direct-to-consumer. From comfort...

  • Wisdom by WESA

    AI for Retailers

    May 14, 202635 min

    AI can not be ignored in any aspect of business. Jamie Samples of Yellow Barn Media shares how retailers should be using AI in their operations. WESA Retail Roundup May 14, 2026: Host: Glenn the Geek, Host of Horses in...

Recent guests

Recent guests on Wisdom by WESA. Study who booked and why before you pitch.

Best industries to pitch Wisdom by WESA for

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