Winning Friends

Drawing on his experience at LEGO and his work today with leadership teams, David Gram argues that experiments should be evaluated close to where ideas originate, not funnelled into a central committee or “idea...

Experimentation is rarely the hard part. Knowing what to test, when to stop, and how to bring people with you is. David Gram spent nearly a decade at LEGO, helping the company rethink how it explored new territory after...

Andres Kõpper (NOËP) reflects on how predictable behaviour builds confidence – using Apple’s one-button logic as a metaphor for branding. When people know what to expect, trust follows. When signals change too often...

NOËP is not just one person making music, but a working business: managers, agents, a band, partners, and multiple revenue streams. In this clip, Andres Kõpper shares what the business of being an artist actually looks...

When TikTok became the main route to discovery in music, it didn’t just change how songs were promoted – it started influencing what got made in the first place. In this clip, Andres Kõpper (NOËP) reflects on what...

A viral moment can open doors fast, but it won’t build a business - unless you know what to do next. Andres Kõpper, known internationally as NOËP, has lived the spike up close and learned that reach is only useful if...

In this clip, Jason Caldwell shares the lesson that reshaped how he thinks about leadership: stop trying to be the fastest, and focus on adding the most value. The person who earns trust through small, unglamorous acts...

Most teams either don’t have a vision statement, or they inherited one from someone higher up. Either way, it rarely creates real ownership. In this clip, Jason Caldwell explains why a vision statement is not a slogan...

Most leaders say they don’t have time for the emotional side of leadership. Jason Caldwell argues you don’t need a big culture programme. You need repeatable moments that pull people back into alignment. In this clip...

Most leaders say they want high-performing teams. Fewer know what to do when the pressure rises, alignment slips, and the talented hire starts pulling in the wrong direction. Jason Caldwell is an endurance athlete and...

Mike Southon shares why likeability matters, how to start conversations naturally and why trust is built long before business talk begins. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia...

Networking advice usually focuses on what to say or offer. But long before that, something quieter decides how the conversation will unfold. In this clip, Mike Southon reflects on what actually shapes first impressions...

Mike Southon has met and worked with some of the most recognisable entrepreneurs in the world. And he keeps noticing the same pattern: behind every visible success, there’s almost always someone else. Drawing on decades...

Most founders don’t have a product problem. They have a clarity problem. If you can’t explain what you do fast – you can’t sell it, fund it, or scale it. Mike Southon is the kind of guest who refuses a neat label. He’s...

Some concepts come quickly. Others take years of listening, prototyping, and refining. Veerle Donders shares how Zoku grew from a single shower thought into a human-centred “upside-down hotel” shaped by 150 interviews...