business
Hosted by Heather Daenitz · business · EN · 39 episodes
Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. www.winemarketingfieldguide.com
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Contact path
Public web form
Booking probability
20%
Guest openness
Selective
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Signup to Generate a PitchWeekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster.
Wine Marketing Podcast is hosted by Heather Daenitz. The show has published 39 episodes to date.
Recent episodes include "Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery" (27 January 2026, 68 minutes), "What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings" (5 January 2026, 55 minutes), and "Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked" (24 December 2025, 79 minutes).
Wine Marketing Podcast publishes roughly monthly, with episodes averaging 53 minutes across 39 episodes.
Booking probability for Wine Marketing Podcast is 20%, and the host is rated Selective on guests. Wine Marketing Podcast requires a Pod Score of 81 or higher. Wine Marketing Podcast's contact route on record: public web form.
The strongest fits for Wine Marketing Podcast are Beverages, Brewing & Distilling and Marketing, Advertising & PR. Wine Marketing Podcast has a business audience.
Heather Daenitz hosts Wine Marketing Podcast, a business show with 39 episodes published.
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Episode #13
<p>Season 2: Episode 13</p><p>In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk about how his background in publishing shaped the way he...
Episode #12
<p>Season 2: Episode 12</p><p>In this episode of The Wine Marketing Podcast, I talk with Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder of Novel Pairings, about the fine line between a clever...
Episode #11
<p>Season 2: Episode 11</p><p>In this episode, I’m joined by Warner Boin of Confidence Uncorked, in which we talk about making wine education more fun and approachable without dumbing it down. We cover what Warner and...
Episode #10
<p>Season 2: Episode 10</p><p>In this episode of the Wine Marketing Podcast, I sit down with Ed Feuchuk, who I believe is one of the boldest voices in modern wine marketing. With nearly 20 years of experience and a...
Episode #9
<p>In this episode of The Wine Marketing Podcast, I’m joined by Jason Haas, Partner and General Manager of Tablas Creek Vineyard in Paso Robles, California.</p><p>Under Jason’s leadership, Tablas Creek has become a...
Episode #8
<p>In this episode of the Wine Marketing Podcast, I’m joined by Barbara Gorder, Managing Partner of the DTC Wine Symposium, the nation’s premier conference dedicated to direct-to-consumer wine sales and...
Episode #7
<p>In this episode of the Wine Marketing Podcast, I’m joined by my friend Sonja Magdevski of Clementine Carter Wines to talk about her bold and deeply personal decision to rebrand from Casa Dumetz, a beloved Central...
Episode #6
<p>In this solo episode of The Wine Marketing Podcast, I’m answering the wine marketing questions you’ve been asking. We cover things like whether social media is actually necessary for wineries and how to bridge the...
Episode #5
<p>In this episode of the Wine Marketing Podcast, I’m joined by Andrew Means, CEO and Creative Director of Transom Design, to explore how wineries can use storytelling and emotion to build more resonant brands and...
Episode #4
<p>In this episode of the Wine Marketing Podcast, Ivy Kehoe helps us understand what wineries often get wrong on their websites and how they can be improved to help you sell more wine online.</p><p>We get into some of...
Episode #3
<p>Season 2: Episode 3</p><p>In this episode of the Wine Marketing Podcast, Erica Walter gives us the 30,000-foot view of Email Marketing for Wineries! </p><p>We discuss the various types of emails wineries can send...
Episode #2
<p>Season 2: Episode 2</p><p>In this episode of the Wine Marketing Podcast, I speak with Maggie Tillman, co-owner of Alta Colina Winery, about Alta Colina’s new SIPscription service. We discuss the differences between...
Episode #1
<p>Season 2: Episode 1</p><p>In this episode of the Wine Marketing Podcast, Heather Daenitz speaks with Katy Rogers and Tamara Bingham from Likely Story Strategies about the importance of branding in the wine industry...
Wine Marketing Podcast
<p>By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine...
Episode #25
<p>By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to...
Wine Marketing Podcast
<p>You've heard me mention often my deep unrestrained love for <b>Building a StoryBrand</b> the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've invited my awesome...
Wine Marketing Podcast
<p>Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about...
Wine Marketing Podcast
<p>You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. <br/><br/>But what does that mean? How do you identify your audience? How do...
Wine Marketing Podcast
<p>As restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand...
Wine Marketing Podcast
<p>One of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their marketing content and don't know what to post in the first...
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