
Win Big at Franchising Podcast | The Internicola Law Firm
#113: Are Franchise Brokers Giving You the Wrong Growth Advice?
Franchise brokers can play an important role in franchise development, but are franchisors relying on them for advice that goes beyond what is best for the brand?Join Charles Internicola and Kelley Rosequist as they break down the role franchise brokers should play in your growth strategy, where franchisors can go wrong when they rely too heavily on broker-driven development, and what advice should raise red flags.They’ll also discuss when franchise brokers can be a great fit for your brand, how to evaluate the right broker relationships, and why sustainable franchise growth ultimately depends on recruiting the right franchisees, strong unit economics, and a development strategy built for the long term.We’ll cover:- Where broker incentives and franchisor goals can become misaligned- Common franchise growth advice that deserves a closer look- When franchise brokers can be a strong fit for your brand- How to evaluate broker relationships and franchise candidates- Why franchise sales alone do not create a healthy franchise system- How to build a more sustainable franchise development strategy

