Wild Culture

Welcome to Wild Culture, the podcast that explores consumer culture and the powerful influence of business strategy.Hosted by Tanyika Fraser—a 2x bestselling author and a Harvard-trained strategist—this show shares insight you won’t find in a textbook. Drawing on her experience specialising in brand growth and consumer insight for billion-dollar entities, Tanyika breaks down why people buy, why they stay, and how to attract more of them.#WildCulturePodcast #ConsumerBehaviour #BusinessStrategy #Entrepreneurship

Wild Culture is a business podcast hosted by Oceanic Strategies, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Oceanic Strategies hosts Wild Culture, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Wild Culture

  How to Fix Broken Customer Service: Why Execution Beats Strategy

  Aug 17, 202628 min

  Ever walked into a coffee shop and felt like an inconvenience just for trying to buy a coffee? You’re not alone. Customer service standards are slipping everywhere and, in every industry. The upside to customer service becoming a lost art is that the bar is currently on the floor. But making customers happy doesn't require another perfectly written strategy; you just need to do the simple things really well. Join Tanyika as she breaks down the simple, human elements of great customer service and explains why brilliant execution starts on the shop floor, not in a boardroom. In this episode: Why future executives need to start their careers on the customer frontline. Why over-planning stops you from taking action (and how to fix it). Practical lessons on tag-teaming sales, solving awkward customer problems, setting expectations, and the power of offering more. Why soft skills like enthusiasm and a can-do attitude drive actual business growth. Mentioned in this episode: Just Jeans Bras 'N' Things

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  Wild Culture

  The Business of Books & Personal Branding: Is Writing a Book Worth It?

  Aug 10, 202637 min

  Books hold so much power, even in a world flooded with fast and free digital content. In this episode of Wild Culture, Tanyika dives into the consumer behaviour, market dynamics, and business strategy behind the global book industry—and why writing a book remains one of the best moves for building a trusted personal brand. From the aesthetic appeal of a curated bookshelf to the anthropological theories behind author credibility, we look at how books drive consumer perception and authority in today’s attention economy. With over 4 million new titles hitting the market every year, what does it actually take to write one, stand out, and make an impact? In this episode: - The Psychology of Books: Utility, decor, and why bookshelf aesthetic drives consumer behavior just as much as reading. - The Credibility Halo: Anthropological theories on why authors command trust, authority, and premium market positioning. - Market Saturation & Brand ROI: Bowker report stats, self-publishing via KDP, AI content overload, and why book sales won't make you rich (but will build your personal brand). - Unfiltered Q&A with Tanyika: Covering common questions about publishing, writing sprees, turning workplace frustration into content, dealing with tall poppy syndrome and making the bestsellers list. Mentioned in this episode: Amazon Kindle Direct Publishing | https://kdp.amazon.com Bowker | https://www.bowker.com/bowker-book-data

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  Wild Culture

  The Billion Dollar Subliminal Strategy Powering Your Electricity Bill

  Jul 12, 202635 min

  What was the last thing you bought? Chances are, your mind didn't go to the one item that we are all actively consuming right this second: Electricity . We happily spend thousands on smartphones and takeawaycoffees, yet we bitterly resent paying the annual power bill. Why? Because we don't have a relationship with the power grid—we have a relationship with the devices it powers. In this episode: Why we only acknowledge electricity when the power goes out. How tech giants like Apple and Samsung drive energy sales, leaving energy companies to inherit the bill-shock frustration. How rising living costs and AI demands risk turning energy from a basic right into a luxury good. The communication mismatch between what the energy sector says and what consumers actually understand. The 5 distinct factors that determine whether consumers will ever be happy paying for electricity. Mentioned in this episode: Average Electricity Bill In Australia | Canstar Edelman Trust Barometer Energy Consumers Australia SEC Newgate

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  Wild Culture

  The Billion Dollar Subliminal Strategy Powering Your Electricity Bill

  Jul 12, 202635 minS0

  <p>What was the last thing you bought? </p><p>Chances are, your mind didn't go to the one item that we are all actively consuming right this second: Electricity.</p><p>We happily spend thousands on smartphones and takeawaycoffees, yet we bitterly resent paying the annual power bill. Why? Because we don't have a relationship with the power grid—we have a relationship with the devices it powers.</p><p>In this episode:</p>Why we only acknowledge electricity when the power goes out.How tech giants like Apple and Samsung drive energy sales, leaving energy companies to inherit th...

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  Wild Culture

  Broken Loyalty: When Brands Discontinue the Products We Love.

  Jun 7, 202618 minS0

  <p>Discontinuing a product line does more than change inventory. It causes consumers pain and forces them into a scarcity mindset, triggers psychological loss aversion, and tells them: “We don’t care about you”.</p><p>Today, we are talking broken trust, brand loyalty, and the rise of underground subcultures trading "dead" products: This is the fallout of killing a hero product.</p><p>In this episode:</p>The psychological pain of discontinued products.The brand behaviours that clash with consumer values.Innovation vs. Improvement: Why CEOs prefer easy product development.How to discontinue products without losing customers.

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