business
Hosted by Jay Acunzo · business · EN
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchSpeakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials.
Why They Resonate is hosted by Jay Acunzo. The show has published 79 episodes to date.
Recent episodes include "Don't be the best. Be their favorite." (16 October 2026, 18 minutes), "Punching up the premise of a marketing legend" (5 October 2026, 27 minutes), and "Keynote Breakdown: We found 1 change to knock 'em alive | Robert Rose" (28 September 2026, 42 minutes).
Why They Resonate publishes roughly weekly, with episodes averaging 33 minutes across 79 episodes.
Booking probability for Why They Resonate is 32%, and the host is rated Selective on guests. Why They Resonate requires a Pod Score of 80 or higher. Why They Resonate's contact route on record: public web form.
The strongest fits for Why They Resonate are Marketing, Advertising & PR. Why They Resonate has a business audience.
Jay Acunzo hosts Why They Resonate, a business podcast with 79 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #82
There's a hidden marketing gem in a tiny city in Denmark. We need to talk about it... BUILD A BETTER IDEA: Enroll in the Idea Lab now This is my new program to help you develop a stronger premise. Your premise is your...
My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too...
WATCH THE KEYNOTE BREAKDOWN: https://www.youtube.com/watch?v=5M5GgsisFUc&t=385s In his new keynote opener, Robert Rose has a few golden threads worth pulling. In this interview, we watch a recent performance and pull...
Episode #78
The other day, my cousin shared a quick but scary story about a friend. It's become my favorite example of how experts so often want to help others but only end up hurting their cause. If we want to create real change...
There's a big difference between asking for audience engagement and ensuring a crowd feels engaged. The first usually annoys people, but the second is mandatory to succeed as a speaker. In this episode, I analyze one of...
Episode #76
It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows a business around an ownable, bookable idea. EPISODE CREDITS: This...
Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices rewatching it. Making things harder, she was...
This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rework my show's strategy so it better serves others and my business at...
Episode #73
I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much of a delusional project this might be. Then, listen to the empathy...
In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories. Plus, Seth and I trade stories in the back...
The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a master operates and thinks. Andrew Davis is a bestselling author and...
Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see, they've all taken unpaid jobs working...
<p>How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the driving force behind the show's...
Episode #68
<p>I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business. </p><p>***</p><p>To get regular advice, frameworks, and...
Episode #67
<p>I can't believe people can do THAT.<br>I can't believe people can DO that.<br>I can't believe PEOPLE can do that.</p><p>***</p><p>To get regular advice, frameworks, and stories helping you communicate with greater...
Episode #66
<p>I'm sharing the full story in this episode. It's time to take stuff like this more seriously.</p><p>To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe...
Episode #65
<p>When you want to make speaking a real revenue engine, the temptation is to invest in a couple of incorrect things. </p><p>In this episode, I set the record straight for what actually works to drive results as a...
Episode #64
<p>Thanks to the ubiquity of AI, this is the last great advantage.</p><p>To get more ideas like this, subscribe to my newsletter→</p><p>PS: As mentioned in the episode, please expect a name change and cover art change...
<p>The way we write pitches is broken compared to what actually works, all because of one nuanced but critical reality:</p><p>We're good at describing our talks. We're bad at describing why they'd BOOK US TO SPEAK...
<p>There is a very big difference between having a good idea and actually owning it publicly. In this episode, a means to re-think your approach to crafting and publishing your content, no matter the channel or medium...
Recent guests on Why They Resonate. Study who booked and why before you pitch.
Head of Marketing for Growth Machine, Growth Machine
CEO and Lead Strategist, Podcast Marketing Academy
acclaimed entrepreneur, bestselling author of This is Strategy: Make Better Plans, Carbon Almanac
Founder of the Institute for Transformational Leadership, Right at Home Bournemouth and Poole
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