Hosted by Laura Patterson-VisionEdge Marketing President · EN-US · 66 episodes
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Laura Patterson-VisionEdge Marketing President hosts What's Your Edge?, a business show with 66 episodes published.
Most of us are wrestling with change. Whether it’s because of accelerating technology cycles, disruptive technologies challenging established models, competitive pressures intensifying, or something else, we risk becomin
True differentiation takes boldly reimagining how products are created and delivered. For many organizations, the secret to market growth isn’t found in the boardroom alone. It’s forged in partnership with their most dem
The manufacturing industry is defined by complexity, competition, and opportunity. Founded by Alfonso Aramburo in 2012 as a product development company, Brecher Manufacturing has evolved into a premier source for Rotomol
Today’s episode explores the transformation of a legacy business in the fire protection industry, a sector that is highly regulated, fiercely competitive, and faces ongoing price pressure and low barriers to entry. Perha
Today’s conversation explores how a lean process improvement initiative, originally launched to address patient complaints about long wait times, evolved into something much more: a deeply embedded customer-centric cultu
In this episode, we’re joined by Stacie Feller, President of Kanga Roof. Stacie’s journey is a powerful illustration of how the absence, or presence, of customer data can dramatically impact business decisions. We’ll go
In this episode of What’s Your Edge? we’re focusing on a foundational driver of sustainable growth: innovation. Research from McKinse y suggests that companies that prioritize innovation generate significantly higher gro
You’re probably experiencing what so many of our customers do. Data pouring in from every direction. Transactions, digital behavior, product usage, customer feedback, and more. As organizations have amassed more informat
In this episode of What’s Your Edge? we’re joined by Doug Norton, Chief Marketing Officer of Inspire Semiconductor, a company founded in the early days of the pandemic that’s now launching its groundbreaking Thunderbird
Victor Gichun, Vice President of Business Development at Excess Logic, a nationwide leader in surplus equipment and electronics liquidation, offers businesses a seamless way to manage excess and obsolete inventory. What
Most of us operate within a hyper-competitive marketplace. A compelling value proposition is a critical business asset and one of the most effective competitive differentiators. Companies that succeed in attracting and r
Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides therapies to help improve life for people who suffer from allergies.
Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom
Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of What’s Your Edge?, Karen Norheim , President and CEO of American
Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growt
For this episode of “What’s Your Edge?” I’m thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing tea
Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning a
Imagine standing at the edge of a vast forest, where every towering tree, each lush canopy, and the dense undergrowth beneath represents decades, even centuries, of growth. This forest didn’t spring up overnight; it was
In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. Bennis and Robert Thomas refer to defining moments as “crucibles.” These crucibles represent transformative periods of testing
Do you ever feel like capturing customer behavior is akin to chasing the flickering lights of fireflies, with each fleeting glow marking the lightning bug’s path? Every customer’s behavior provides a moment of insight in
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What's Your Edge? is hosted by Laura Patterson-VisionEdge Marketing President. The show is categorised under business and has published 66 episodes.
What's Your Edge? has published 66 episodes.
What's Your Edge? regularly covers business. It sits in the business category.
What's Your Edge? is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
What's Your Edge? hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of What's Your Edge? average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates What's Your Edge?'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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