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What’s Treading with Tire Review

Hosted by Tire Review · technology · EN · 165 episodes

About this Podcast:

What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

33%

Guest openness

Selective

80/100
Required Score

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Questions about What’s Treading with Tire Review

What is What’s Treading with Tire Review about?

What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

Who hosts What’s Treading with Tire Review?

What’s Treading with Tire Review is hosted by Tire Review. The show has published 165 episodes to date.

What has What’s Treading with Tire Review covered recently?

Recent episodes include "Hankook’s Tennessee Truck Tire Expansion Is About to Get Much Bigger" (6 October 2026, 9 minutes), "Continental TerrainContact A/T2: A First Look at the New All-Terrain Tire" (22 September 2026, 5 minutes), and "How One Technician (Easily) Changed Four Tires in Under 20 Minutes" (8 September 2026, 12 minutes).

How often does What’s Treading with Tire Review publish?

What’s Treading with Tire Review publishes roughly every two weeks, with episodes averaging 12 minutes across 165 episodes.

How hard is it to get booked on What’s Treading with Tire Review?

Booking probability for What’s Treading with Tire Review is 33%, and the host is rated Selective on guests. What’s Treading with Tire Review requires a Pod Score of 80 or higher. What’s Treading with Tire Review's contact route on record: public web form.

Who should pitch What’s Treading with Tire Review?

The strongest fits for What’s Treading with Tire Review are Auto Parts & Tire Stores. What’s Treading with Tire Review has a technology audience.

About the host

Tire Review hosts What’s Treading with Tire Review, a technology show with 165 episodes published.

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Recent episodes

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  • What’s Treading with Tire Review

    Hankook’s Tennessee Truck Tire Expansion Is About to Get Much Bigger

    Oct 6, 20269 min

    Hankook Tire is expanding truck tire production at its Clarksville, Tennessee, manufacturing plant as the tiremaker looks to grow its presence with U.S. fleets, tire dealers and original equipment customers. We visited...

  • What’s Treading with Tire Review

    Continental TerrainContact A/T2: A First Look at the New All-Terrain Tire

    Sep 22, 20265 min

    The Continental TerrainContact A/T2 brings more aggressive tread, Three-Peak Mountain Snowflake certification and a 65,000-mile limited mileage warranty to Continental’s premium all-terrain tire lineup. But can a...

  • What’s Treading with Tire Review

    How One Technician (Easily) Changed Four Tires in Under 20 Minutes

    Sep 8, 202612 min

    A four-tire change in under 20 minutes usually requires more than one tech. Hunter Engineering’s "Speed Theory" demonstrates how one technician can accomplish it with two pieces of equipment – without busting their butt...

  • What’s Treading with Tire Review

    Can Giti Become the Next Big Tire Brand in America?

    Jul 21, 20269 min

    Giti Tire USA is making a major push into the U.S. market, and it has a clear message: Giti engineers and manufactures these tires in America, and it builds them for American roads. We visited Giti’s manufacturing and...

  • What’s Treading with Tire Review

    The AI Mistake That's Costing Tire Shops Sales

    Jul 7, 202615 min

    In this episode of What’s Treading, we delve deep into one of the biggest questions facing tire dealers and auto repair shops right now: Where does AI for tire shops actually belong in the business? Clay Whitaker...

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  • What’s Treading with Tire Review

    Inside the Massive Tennessee Tire Plant Powering Hankook’s U.S. Growth

    Jun 16, 20267 min

    The Hankook Clarksville plant puts a lot of big tire industry talking points under one very large roof: domestic production, product availability, supply chain stability and proof-of-product testing. I visited Hankook’s...

  • What’s Treading with Tire Review

    Why Road Gators Usually Aren’t Failed Retreads

    Jun 2, 20266 min

    Commercial tire retreading still carries a few stubborn myths, and Shaun Uys, Head of Replacement Commercial Tires at Continental Tire, says it's time to clear them up. In this episode of What's Treading, Uys explains...

  • What’s Treading with Tire Review

    Inside Big O Tires’ Push for Smart, Consistent Growth

    May 19, 20263 min

    At this year’s Big O Tires Convention & Trade Show in Louisville, Kentucky, Big O leadership and franchisees gathered to discuss the company’s growth, franchise strategy and long-term goals for the dealer network. The...

  • What’s Treading with Tire Review

    The Exact Moment to Open a Second Tire Shop

    May 5, 202655 min

    During the K&M Tire Dealer Conference, David Sickels moderates a roundtable with three independent operators answering a critical question dealers face: when to expand a tire shop. The panel features Austin Miller of...

  • What’s Treading with Tire Review

    Inside Hankook’s TGL Marketing Strategy

    Apr 21, 20265 min

    The Hankook TGL partnership is about so much more than golf. At the TGL Finals inside the SoFi Center, designers center everything around performance. The simulator, the rotating green, the broadcast presentation –...

  • What’s Treading with Tire Review

    Will Mickey Thompson’s Baja Belted II Tire Change How Trucks Get Built?

    Apr 7, 202620 min

    Some tires follow trends, while others bring one back. Mickey Thompson's Baja Belted II is bringing back classic style and design while updating its features and constructions to match the expectations of today's...

  • What’s Treading with Tire Review

    Why Formula E Drivers Use Just One Tire for Both Wet and Dry

    Mar 17, 20266 min

    At the Formula E race in Miami, the Formula E EV tire plays a bigger role than most fans realize. Beneath the car, Hankook’s iON Race tire must handle extreme EV torque, heavy vehicle weight and changing track...

  • What’s Treading with Tire Review

    Can Point S Reach 500 Stores? Leadership Talks What’s Driving Growth

    Mar 3, 20267 min

    Three years ago, Point S set an ambitious goal: 500 stores in 50 states within five years. At its 2026 Annual Owners Meeting in Phoenix, AZ, leadership shared how close the group is to that goal, and what still stands...

  • What’s Treading with Tire Review

    Whats Treading K&M Booth Visits - audio

    Feb 17, 20264 min

    A 3-Peak Mountain Snowflake tire (3PMSF tire) is a tire that meets severe snow service requirements and carries the three-peak mountain snowflake symbol to indicate enhanced winter traction. At the K&M Tire Conference...

  • What’s Treading with Tire Review

    Nexen N’Priz S and N’Fera Sport In-Depth Tire Review

    Feb 3, 202614 min

    This video reviews two new passenger tire launches from Nexen Tire, offering a detailed Nexen N’Priz S and N’Fera Sport review while also explaining how the company is using artificial intelligence in modern tire...

  • What’s Treading with Tire Review

    How the HawkEye Elite X Helps Tire Dealers Prepare for ADAS Growth

    Jan 20, 20269 min

    Today, we take you inside Hunter Engineering’s St. Louis headquarters for an in-depth look at the Hunter HawkEye Elite X, the company’s latest expandable alignment system designed to future-proof shops as ADAS work...

  • What’s Treading with Tire Review

    Testing Three Hankook Dynapro Tires Through the Great Smoky Mountains

    Jan 6, 20267 min

    What can real trail time in the Great Smoky Mountains reveal about where today’s light-truck tires truly fit? In this episode of What’s Treading , Tire Review heads to Pigeon Forge, Tennessee, for a hands-on ride and...

  • What’s Treading with Tire Review

    Seven Conversations That Will Shape How Tire Dealers Win in 2026

    Dec 23, 202521 min

    This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voices – Bridgestone, Continental, Nokian Tyres, Double Coin, Atturo, Global Air Cylinder Wheels, and...

  • What’s Treading with Tire Review

    The Most Talked About SEMA New Tires and Shop Upgrades

    Dec 9, 20256 min

    The SEMA Show always offers a first look at the tools, tires, and technologies shaping the next year in the industry, and this year’s trip to Las Vegas delivered big for independent tire dealers. In this special What’s...

  • What’s Treading with Tire Review

    Hunter’s Road Force WalkAway Cuts Tire Bay Time by 44%

    Nov 25, 202518 min

    Shops want faster workflows, fewer bottlenecks, and equipment that keeps technicians moving. On this episode of What's Treading, we set out to learn how well the new Road Force WalkAway tire balancer supports those...

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