business
Hosted by Sprocket · business · EN-US
Welcome to “What’s the Startup?!” , the podcast that opens the door to the dynamic and ever-evolving world of startups in Western Kentucky. Whether you’re an aspiring founder with a groundbreaking idea, a go-getter business owner looking to scale, or simply curious about the entrepreneurial landscape, this podcast is for you. Each episode, we sit down with seasoned entrepreneurs, successful founders, and gifted mentors who have navigated the highs and lows of the startup journey. They share their stories, insights, and hard-earned lessons, giving you a front-row seat to the strategies that drive success. But it’s not just about the stories—we’re here to provide you with actionable advice and practical tips that you can apply to your own venture. From overcoming challenges to seizing opportunities, “What’s the Startup?!” is your go-to resource for turning ideas into thriving businesses. Join us as we build a communit
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Contact path
Public web form
Booking probability
20%
Guest openness
Selective
Sign up to generate a grounded pitch for What's the Startup?!.
Signup to Generate a PitchWelcome to “What’s the Startup?!”, the podcast that opens the door to the dynamic and ever-evolving world of startups in Western Kentucky. Whether you’re an aspiring founder with a groundbreaking idea, a go-getter business owner looking to scale, or simply curious about the entrepreneurial landscape, this podcast is for you.
What's the Startup?! is hosted by Sprocket. The show has published 43 episodes to date.
Recent episodes include "Why a Video-First Marketing Strategy Wins Every Time with Kevin Klepeis of Kentucky Fried Creative" (19 November 2025, 14 minutes), "Should You Pursue Venture Capital? Startup Funding Advice from Diego Rubio of CORI" (5 November 2025, 18 minutes), and "How to Grow a GOOD Network, Not Just a Large One" (22 October 2025, 11 minutes).
What's the Startup?! publishes roughly every two weeks, with episodes averaging 18 minutes across 43 episodes.
Booking probability for What's the Startup?! is 20%, and the host is rated Selective on guests. What's the Startup?! requires a Pod Score of 80 or higher. What's the Startup?!'s contact route on record: public web form.
The strongest fits for What's the Startup?! are Business & Management Consulting and Photography, Polling & Other Services. What's the Startup?! has a business audience.
Sprocket hosts What's the Startup?!, a business podcast with 43 episodes published.
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What's the Startup?!
<p>In this episode of What’s the Startup?!, Kevin Klepeis shares how small businesses can use a <b>video-first marketing strategy</b> to make a big impact without big-agency budgets.</p><p>After years in corporate...
Episode #7
<p>In this episode, we’re sharing a powerful excerpt from one of our most popular mentor-led workshops—an intro to venture capital with Diego Rubio from the Center on Rural Innovation (CORI). Diego unpacks how venture...
Episode #6
<p><b>A strong network doesn’t have to be a big one—it just has to be built right.</b></p><p>In this episode, Josiah Wright of Optrivo breaks down what actually works when it comes to networking as a founder. Spoiler...
Episode #5
<p><b>Thinking about starting a business—but not sure where to begin?</b></p><p>In this episode, we sit down with <b>Aaron Harned</b>, Center Director of the Paducah Small Business Development Center (SBDC), to unpack...
Episode #4
<p>What if one weekly gathering could change the game for your startup community? In this episode, mentor Terri Lundberg sits down with Amie Tooley to talk about how to create and sustain a thriving community Coffee...
Episode #3
<p>🎙️ This episode is sponsored by Kentucky Fried Creative—authentic marketing for the Common Wealth, from the Commonwealth. From strategy to video to web, they help small businesses grow with clarity and confidence...
Episode #2
<p>Think cold outreach has to be awkward or spammy? It doesn’t. In this video, Josiah Wright of Optrivo—startup founder, sales pro, and SprocketWKY mentor—breaks down how to approach outreach with confidence, clarity...
Episode #1
<p>🎙️ This episode is sponsored by Kentucky Fried Creative—authentic marketing for the Common Wealth, from the Commonwealth. From strategy to video to web, they help small businesses grow with clarity and confidence...
What's the Startup?!
<p>Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support...
Episode #21
<p>In this episode, we sit down with Stevens Bonhomme, founder and CEO of FeedCoyote, a fast-growing freelance collaboration platform that’s redefining how freelancers connect and grow their businesses.<br/><br/>Stevens...
Episode #20
<p>What’s it really like to learn from a mentor? In this episode, we sit in on a real conversation between Aaron Goodman of OMADA Marketing and his mentee, Liam—a rising marketing talent finding his footing.</p><p>They...
Episode #19
<p>In this episode of <b>What’s the Startup?!</b>, we’re joined by <b>Maggie Choate</b>, Sprocket’s newest team member, to celebrate the launch of the <b>Sprocket WKY platform</b>. Maggie, who has been instrumental in...
Episode #18
<p><b>Western Kentucky just got a major upgrade.</b></p><p>In this episode, we’re sitting down with Monica Bilak, Executive Director of Sprocket, to introduce the brand-new <b>Sprocket WKY Platform</b>—a free digital...
Episode #17
<p>Building something in Western Kentucky takes vision, resilience, and a lot of heart — and sometimes, it can feel like you’re doing it all alone. But the truth is, you’re just one connection away from the clarity...
Episode #16
<p>What does it take to build a startup in one of the most complex—and resistant—industries out there? In this episode, we sit down with Dr. Jawad Popolzai, physician and co-founder of DataRovers, to explore how his...
Episode #15
<p><b>What kind of marketing support does your business actually need?</b></p><p>Josiah joins us to break down the five levels of marketing support—from doing it all yourself to hiring a full-blown head of strategy—and...
Episode #14
<p>When disaster strikes, some communities rebuild. Others reimagine. In this episode, we sit down with Jason Lemle—President of Graves County Economic Development and Director of the Mayfield Industrial Development...
Episode #13
<p>What does real startup momentum look like?</p><p>Since 2021, Sprocket has helped launch 55 startups, supported the creation of 89 new jobs, recruited 12 companies to Western Kentucky, and hosted 759 founder meetings...
Episode #11
<p>Ines Rivas-Hutchins has worn many hats at Sprocket—board member, treasurer, secretary, and now board chair. In this episode, she shares her journey from architecture and construction to leading a startup hub, the...
Episode #10
<p>How you show up as a founder can make or break your success—whether you’re pitching investors, building a team, or selling your vision. In this episode, we sit down with <b>Terri Lundberg</b>, executive coach...
Recent guests on What's the Startup?!. Study who booked and why before you pitch.
LMT (Licensed Massage Therapist), South Vermillion High School Wrestling
Kentucky Fried Creative
Center on Rural Innovation
Optrivo
PitchCentric classifies What's the Startup?! under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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