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What's in Your Data?

Hosted by Melissa Data · technology · EN

Apple Podcasts

About this Podcast:

Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite.Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality plan, the difference between address validation and verification, how ZIP Codes can be more than just address identifiers, and much more. Find us on Youtube, Spotify, Apple or wherever you enjoy podcasts.Want to contact us? Send us an email at podcast@melissa.com.

Pitch Analysis

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Contact path

Verified email

Booking probability

29%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about What's in Your Data?

What is What's in Your Data? about?

Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you.

Who hosts What's in Your Data??

What's in Your Data? is hosted by Melissa Data. The show has published 34 episodes to date.

What has What's in Your Data? covered recently?

Recent episodes include "Ep. 22 - Common Data Ingestion Problems" (22 October 2026, 29 minutes), "Ep. 21 - Phantom Addresses" (8 October 2026, 16 minutes), and "Ep. 20 - Address Autocomplete: Type Less, Deliver More" (24 September 2026, 14 minutes).

How often does What's in Your Data? publish?

What's in Your Data? publishes roughly every two weeks, with episodes averaging 20 minutes across 34 episodes.

How hard is it to get booked on What's in Your Data??

Booking probability for What's in Your Data? is 29%, and the host is rated Selective on guests. What's in Your Data? requires a Pod Score of 80 or higher. What's in Your Data?'s contact route on record: verified email.

Who should pitch What's in Your Data??

The strongest fits for What's in Your Data? are IT Services & Software Development. What's in Your Data? has a technology audience.

About the host

Melissa Data hosts What's in Your Data?, a technology podcast with 34 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • What's in Your Data?

    Ep. 22 - Common Data Ingestion Problems

    Oct 22, 202629 min

    In this episode of "What's In Your Data?", we delve into common data ingestion challenges that can lead to data indigestion. Join me as I explore how improper data handling during the ingestion process can cause...

  • What's in Your Data?

    Ep. 21 - Phantom Addresses

    Oct 8, 202616 min

    It’s spooky season! Daniel and Anna talk about all sorts of spooky address errors like why maps show roads or buildings that don’t exist, trap streets and paper towns (invented places on maps that were added as...

  • What's in Your Data?

    Ep. 20 - Address Autocomplete: Type Less, Deliver More

    Sep 24, 202614 min

    Today’s episode is all about real-time address verification! Address autocomplete is essential for delivery accuracy and how to prevent misdeliveries in ecommerce. But not all address autocomplete software is created...

  • What's in Your Data?

    Ep. 19 - When Passing a Test ISN’T Good Enough - Postal Certs Edition

    Sep 10, 202618 min

    In this episode of What's in Your Data?, I delve into the intricate world of postal certifications and their importance for data accuracy. Join me as I explore how certifications like CASS and DPV from the United States...

  • What's in Your Data?

    Sp. Ep. 10 - Lauren's Playbook for Trusted Data

    Sep 3, 202616 min

    Daniel Le and Anna Cheong sit down with Lauren Sveen, Melissa's VP of Sales, to discuss her 20-year journey with the company, leading global sales teams and the evolving role of data quality in solving enterprise data...

View More
  • What's in Your Data?

    Sp. Ep. 9 - Roxanne Making a List, Checking it Twice (For Data Quality)

    Aug 20, 202629 min

    Daniel Le and Anna Cheong sit down with Roxanne Johnson, Melissa’s Compliance Officer and Product Manager, to discuss data quality, compliance management and trusted data. Roxanne explains how certifications like...

  • What's in Your Data?

    Ep. 17 - Why Data Types Matter

    Aug 13, 202629 min

    NULL is Schrodinger’s cat? Takeout containers likened to data types?? This week, Daniel and Anna talk about data types in SQL like NULL vs empty string, variable vs fixed length fields, floats and decimals, datetime...

  • What's in Your Data?

    Sp. Ep. 8 - Beynod the Ballot with Rebecca Womack

    Jul 23, 202628 min

    How do you maintain accurate elected officials data in a constantly changing political landscape? Join Daniel Lee and Anna Cheong as they talk with Rebecca Womack about legislative data management, district matching...

  • What's in Your Data?

    Ep. 15 - Shedding Light on Shadow Addresses

    Jul 16, 202610 min

    Daniel and Anna discuss USPS versus non-USPS address coverage and why millions of valid locations fall outside traditional delivery routes, from rural areas to new developments and alternative delivery points. They...

  • What's in Your Data?

    Sp. Ep. 7 Connecting Websites and Data with Julio Varela

    Jul 9, 202625 min

    Daniel Kha Le and Anna Cheong sit down with Julio Varela, Melissa's Web Development Manager, to discuss his career journey to web development leader, the challenges of managing Melissa's global web presence, and how...

  • What's in Your Data?

    Ep. 14 - What Happens to Your Undeliverables?

    Jul 2, 202615 min

    What happens to undeliverable mail, unclaimed mail packages and lost packages for sale? This episode explores mystery box packages, Amazon liquidation boxes, postal return-to-sender reasons and why packages go missing...

  • What's in Your Data?

    Sp. Ep. 6 - Data, Dogs and Muffins: A Data Science Intern’s Journey

    Jun 25, 202617 min

    Melissa Data Science Intern, Annalise Ahn, joins Daniel and Anna to discuss her journey into data science, machine learning and computer science at UC San Diego. The conversation explores how data wrangling, data...

  • What's in Your Data?

    Ep. 13 - GIS: Connecting the What With the Where

    Jun 18, 202618 min

    What do Google Maps, ride-sharing apps, Pokémon GO, emergency response systems and sea turtle conservation have in common? GIS. In this episode, Daniel and Anna break down what GIS is, its definition and how Geographic...

  • What's in Your Data?

    Ep. 13 - GIS: Connecting the What With the Where

    Jun 18, 202618 minS0

    What do Google Maps, ride-sharing apps, Pokémon GO, emergency response systems and sea turtle conservation have in common? GIS. In this episode, Daniel and Anna break down what GIS is, its definition and how Geographic...

  • What's in Your Data?

    Ep. 12 - Identifiers in Data: MAK, MEK and MIK

    Jun 4, 202613 minS0

    Identification numbers are everywhere from ISBNs and VINs to UPCs and driver’s licenses. In this episode, Daniel and Anna explore how Melissa Keys like MAK Melissa Address Key, MEK Melissa Enterprise Key and MIK Melissa...

  • What's in Your Data?

    Sp. Ep. 5: Think Like a Data Scientist, Ashley You

    May 28, 202622 minS0

    Ashley shares her journey from pre-med to becoming a data scientist, what data scientists do day to day and how storytelling with data helps businesses make smarter decisions. The episode covers exploratory data...

  • What's in Your Data?

    Ep. 11 - Breaking Down Segmentation

    May 21, 202615 minS0

    Choosing a car isn’t random - you weigh needs like fuel type, seating, budget, features and brand. Businesses do the same thing with customer segmentation: just like personal buying decisions, they use data...

  • What's in Your Data?

    Ep. 10 - Finding the Right Address Provider

    May 14, 202620 minS0

    Daniel and Anna break down how to choose an address verification provider and what matters in address verification and address validation across logistics, finance and customer data. Clean data helps reduce shipping...

  • What's in Your Data?

    Sp. Ep. 4 - The Address Ecosystem with Philip Ljubicich

    May 7, 202625 minS0

    Daniel and Anna sit down with Melissa’s Research and Development Director in our Seattle office Philip Ljubicich to talk about the nitty gritty when it comes to figuring out address data. They get into the nuances of...

  • What's in Your Data?

    Ep. 9 - What's the Deal with Global Addresses?

    Apr 30, 202617 minS0

    This episode, Daniel and Anna get into the nitty gritty of global address verification. They talk about US vs global address formats, chat about international address components, and discuss some global addressing...

Recent guests

Recent guests on What's in Your Data?. Study who booked and why before you pitch.

B

Bob Stanley

Senior Director of Special Projects, Ace Records

L

Lauren Sveen

Melissa

R

Roxanne Johnson

Melissa

J

Julio Varela

Melissa

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