What They Said

Discover 'What They Said,' the Marketing Podcast by ​PrettyGreen, the B Corp certified, award-winning creative communications agency. What They Said is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact. Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, What They Said brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory. Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn,

What They Said is a business podcast hosted by PrettyGreen, with 20 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

PrettyGreen hosts What They Said, a business show with 20 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  What They Said

  Building Premium Brands with Peroni's Carly Burford

  Jun 26, 202634 minS0

  <p>Send us Fan Mail</p><p><b>What does it really mean to be a premium brand?</b></p><p>In this episode of <b>What They Said</b>, Lou Ali sits down with Carly Burford, Global Brand Director at <b>Peroni Nastro Azzurro</b>, to unpack how one of the world's most iconic beer brands redefined premium through its new <b>Only Peroni </b>platform.</p><p>Carly shares how premium is built through meaning, experience and distinctive brand positioning and why brands need to stop chasing trends and start owning what makes them genuinely unique.</p><p>...

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  What They Said

  Building Brand Fame That Shows Up in Culture with Sally Barton at Mondelez

  Mar 18, 202637 minS0

  <p>Send us Fan Mail</p><p>In this episode of What They Said, Sammy sits down with<b> Sally Barton</b>,<b> Director</b> of <b>Marketing Growth Strategy</b> at <b>Mondelez</b>, to explore what it really takes to build brand fame in modern marketing.</p><p>From iconic brands like Cadbury and Oreo to the role of culture, nostalgia and influencer marketing, this conversation dives into how brands move beyond visibility and become truly famous.</p><p>They discuss:</p>The difference between brand awareness and brand fameWhy brands need to participate in culture rather than...

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  Episode #7

  How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17

  Sep 2, 202544 minS2

  <p>Send us Fan Mail</p><p>This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with <b>Nisha Mathews, Creative Business Lead at Google Creative Works</b>, to explore how YouTube creators are transforming the future of brand partnerships.</p><p>From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube – and what strategies actually cut through.</p><p>With years of experience shaping marketing strategies at <b>Omnicom</b> and <b>Wavemaker</b> before joining Google, Nisha brings a unique perspective on the evolving world of cr...

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  Episode #6

  Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16

  Aug 1, 202544 minS2

  <p>Send us Fan Mail</p><p>This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa.</p><p>With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing.</p><p>A fierce advocate for breaking silos and putting 'people and their stories' at the heart of marketing, Fiona believes “there are no departments" when it comes to building truly successful strategies.</p><p>In this episode, expect bold thinking and big ta...

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  Episode #5

  In an age of AI "Be More Human" | What They Said: The Influencer Marketing Podcast | Ep.15

  Jul 8, 202541 minS2

  <p>Send us Fan Mail</p><p>Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks.<br/><br/>Our host, Sammy Albon, sat down with Anni Mueller, Digital & Social Media Manager at innocent, to talk about the brand’s unique approach to influencers, social media strategy and content; from staying honest and human, to always inviting conversation and collaboration from its drinkers (consumers, to those outside of Fruit Towers).</p><p>Listen out in the episode for:<br/>💥 The role of intrusive thoughts as p...

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