
What She’s Having | Midlife Women, Wellness & Reinvention
She Reinvented the Lash Industry: Sahara Lotti on Building Lashify, Fighting Copycats & Trusting Your Instincts
They Called Her Crazy—Then She Built a $400M Beauty Business: Sahara Lotti of Lashify What happens when you see a problem no one else is solving—and decide to invent the solution yourself? This week, Jennifer and Britney sit down with Sahara Lotti , founder, CEO and inventor behind Lashify, the beauty brand that changed the at-home lash game with its patented underlash system. Sahara’s story goes far beyond lashes. She opens up about growing up as an Iranian immigrant who desperately wanted to fit in, finding her way through acting and screenwriting before entrepreneurship, and ultimately turning a personal beauty frustration into an entirely new product category. And she does not hold back. Sahara takes us inside the realities of building Lashify from the ground up—from making early prototypes herself and teaching herself nearly every part of the business to navigating patents, copycats and costly legal battles to protect what she created. She also shares why being underestimated no longer bothers her, why women need to understand their own strengths, and why sometimes you have to be willing to “lean into the villain.” Plus, Jennifer and Britney—both longtime Lashify devotees—get Sahara to break down exactly how she applies her lashes, how to make them last and what’s coming next from the serial inventor. But one of the most powerful moments comes at the end, when Sahara reflects on the years she spent worrying that she wasn’t where she was “supposed” to be. Looking back, she can now see how every seemingly unrelated chapter helped lead her exactly where she needed to go. • How Sahara invented the Lashify system • Growing up Iranian in America and wanting to fit in • Why her background in screenwriting helped shape her approach to invention • Building Lashify without traditional venture capital • Why founders should understand every part of their business • Sahara’s approach to patents, intellectual property and protecting an invention • What dealing with copycats taught her about business • Why Sahara decided to embrace being called “crazy” • Knowing your strengths instead of trying to be everything • Beauty, confidence and getting older Sahara Lotti on Instagram: @saharalotti Lashify on Instagram: @lashify Shop + Learn More: Lashify.com Follow @officialwhatsheshaving on Instagram + TikTok Watch on YouTube: @whatsheshaving Visit: whatsheshavingpodcast.com New episodes every Wednesday. LASHIFY Ready to try the lashes Jennifer and Britney can’t stop talking about? Use code SHESHAVING30 for 30% off your entire online one-time-purchase order at Lashify. No minimum purchase. One use per customer. Cannot be combined with other discounts. Offer valid through October 31, 2026. BRAZILIAN BLOWOUT Use code WHATSHES15 for your What She’s Having offer. FLINTTS MINTS The mints Jennifer and Britney use while filming to help combat dry mouth. Use code WHATSHESHAVING for 15% off through the end of September 2026. FIREFLY RECOVERY Use code WHATSHES15 . BODYBIO Use code WHATSHESHAVING for 20% off . LEAF & FLOWER Use code WHATSHES15 . NAJEAU Use code WHATSHESHAVING20 . IN THIS EPISODE:CONNECT WITH SAHARA + LASHIFYWHAT SHE’S HAVINGOUR SPONSORS

