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What She Said!

Hosted by Candace Sampson · society · EN

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About this Podcast:

Hot Topics. Big Laughs. Bold Ideas.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

38%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about What She Said!

Who hosts What She Said!?

What She Said! is hosted by Candace Sampson. The show has published 586 episodes to date.

What has What She Said! covered recently?

Recent episodes include "Kiki Keskinen Runs the Only Witch School in North America" (21 August 2026, 69 minutes), "Why Canadians Are Switching from Banks to Credit Unions" (17 August 2026, 31 minutes), and "Tracy and Martina Goin Out West: The Real Story" (24 July 2026, 22 minutes).

How often does What She Said! publish?

What She Said! publishes roughly every two weeks, with episodes averaging 43 minutes across 586 episodes.

How hard is it to get booked on What She Said!?

Booking probability for What She Said! is 38%, and the host is rated Selective on guests. What She Said! requires a Pod Score of 80 or higher. What She Said!'s contact route on record: verified email.

About the host

Candace Sampson hosts What She Said!, a society podcast with 586 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • What She Said!

    Kiki Keskinen Runs the Only Witch School in North America

    Aug 21, 20261h 9m

    Kiki Keskinen founded WitchSchool dot ca in 2016, the only witch school in North America, and that timing was not a coincidence, because it was the same year she watched the far right organize itself faster than anyone...

  • What She Said!

    Why Canadians Are Switching from Banks to Credit Unions

    Aug 17, 202631 min

    If you've ever thought about leaving your bank but talked yourself out of it because it seemed too complicated, this episode is for you. Lisa Colangelo started as a teller at Canada Trust, worked her way up to executive...

  • What She Said!

    Tracy and Martina Goin Out West: The Real Story

    Jul 24, 202622 min

    Justine Williamson and Greg Vardy are the Cape Breton comedy duo behind Tracy and Martina, two best friends whose sketches, podcast, and books have made them one of the most recognized acts on the East Coast. Their...

  • What She Said!

    Lusiana Lukman: Breaking Forty Years of Silence on Abuse at the Royal Conservatory of Music

    Jul 13, 202640 min

    Lusiana Lukman is the Executive Founding Director of the Classical Music Conservatory in Toronto. She has been teaching piano in Canada since 1991 and founded her school on Roncesvalles in 1997.In February 2026, Lusiana...

  • What She Said!

    Bobbi French on Women, Rage, and Writing What's Real

    Jun 29, 20261 hour

    Bobbi French is a Newfoundland-born author and former psychiatrist whose novels The Good Women of Safe Harbour and The Brink of Something Beautiful centre on women's friendships, women's survival, and the kind of female...

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  • What She Said!

    The Thrift Store That Builds Houses, with Sara Cooper

    Jun 17, 202632 min

    Most people think the ReStore is for contractors picking up spare lumber. Sara Cooper is here to tell you it is a full department store where your ten dollar lamp helps a family buy a home. Sara is the CEO of Habitat...

  • What She Said!

    She Mailed a $1 Million Cheque to the CRA on Purpose, with Emma Davis

    Jun 5, 202653 min

    Emma Davis didn't grow up wealthy. She married a guy whose startup got acquired, and suddenly found herself on the wrong side of her own values. So she did something nobody does: she mailed a personal cheque for one...

  • What She Said!

    Swipe. Bet. Repeat: Sports Betting, Fan Culture, and the Slippery Slope We’re Ignoring

    Feb 6, 202628 min

    Sports betting is everywhere, and it’s changing more than just how we watch the game. In this episode, I sit down with filmmaker Deborah Wainwright, director of the documentary Swipe. Bet. Repeat., to talk about the...

  • What She Said!

    How Neuroplasticity Can Change Your Brain at Any Age, with Tara Bonner of Arrowsmith Program

    Jan 30, 20261h 17m

    What if the brain you have today is not the brain you are stuck with? In this episode, I sit down with Tara Bonner, Chief Neuroeducation Officer at the Arrowsmith Program, to talk about neuroplasticity and the brain’s...

  • What She Said!

    AI, Automation, and the Loss of Human Connection with Joanne Morrison

    Jan 23, 202641 min

    AI is everywhere right now, but I’m far less interested in the hype and far more interested in what it’s doing to how we connect with each other.In this episode, I sit down with Joanne Morrison, a Canadian author and...

  • What She Said!

    Perfecting the Pivot: Tanya Hayles on Layoffs, Reinvention, Personal Branding, and AI for Women

    Jan 16, 20261h 21m

    Getting laid off is brutal. Getting laid off twice in one year can make you question everything, including yourself.In this episode, I sit down with Tanya Hayles, award-winning event planner, digital strategist, founder...

  • What She Said!

    Medical Gaslighting: The System Failing Women’s Health with Nam Kiwanuka

    Dec 26, 202552 min

    Candace Sampson and Nam Kiwanuka discuss the systemic issues in women's health care, highlighting the dismissal and mistreatment of women's health concerns. Nam's podcast, "Mistreated," explores how women's health has...

  • What She Said!

    Made in Canada, Priced Out by America: Encircled’s Kristi Soomer on Tariffs, Fast Fashion, and the Fight to Survive

    Dec 12, 202554 min

    Canadian small-business owners are taking hit after hit, but few have explained the chaos as clearly as Encircled founder Kristi Soomer. The Toronto-based slow-fashion designer breaks down how a U.S. tariff rule called...

  • What She Said!

    Roxanne Joyal: The Women Behind Your Coffee Cup

    Dec 5, 202546 min

    Most of us grab our morning coffee without a second thought, but behind that daily ritual are women whose stories rarely make it into the conversation. Today I’m joined by Roxanne Joyal, founder and CEO of Andback...

  • What She Said!

    I Can’t Quit You, Apparently (What She Said Starts Fresh)

    Nov 28, 202510 min

    I’m back. After seven months away, I wanted to start with a short, honest episode about why What She Said hit pause, what pulled me off the hamster wheel, and why I’ve decided to return in a completely different way...

  • What She Said!

    The Science of Fear, Chernobyl’s Haunting Legacy, and Women in STEM with Alexis von Konigslow

    Jun 27, 202521 min

    What happens when a physicist-turned-writer sets her literary thriller in the eerie aftermath of Chernobyl? You get The Exclusion Zone—a haunting, thought-provoking novel that weaves fear, science, and the untold...

  • What She Said!

    Sara Davidson on Healing Trauma: How the Body Remembers and Recovers

    Jun 13, 202523 min

    Sara Davidson has survived more than most—an armed attack, a tsunami, a violent sexual assault, and postpartum trauma—and somehow, she’s found a way not just to live, but to help others heal. In this episode, we talk...

  • What She Said!

    How Crave Cupcakes Built a Sweet Canadian Success Story—Now They're Sharing Their Secrets

    May 30, 202533 min

    Caption: Sisters Jodi Willoughby and Carolyne McIntyre Jackson took a chocolate cake recipe from their grandma and a buttercream secret from their mom and built Crave—one of the Prairies’ most beloved bakeries. Now...

  • What She Said!

    What Cultivating Calm Really Means: Heather Lillico on Managing Anxiety Naturally

    May 9, 202532 min

    It feels like everyone’s on edge these days—and with good reason. Mental health struggles are on the rise, especially among women, and traditional approaches don’t always cut it. My guest this week is Heather Lillico, a...

  • What She Said!

    How Online Radicalization Is Reaching Our Kids with Abhi Ahluwalia from unlearn

    May 2, 202546 min

    Red pill content. Tradwife fantasies. Secret slang like “Skittles” and “sneaky link.” Online radicalization is showing up in ways many parents don't even recognize — and it’s targeting kids when they’re most vulnerable...

Recent guests

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Best industries to pitch What She Said! for

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