Hosted by RightMetric · 🇺🇸 US · EN · 33 episodes
Established thought leaders with verified media credentials.
Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you’re ready to learn what’s working when it comes to your marketing efforts.
RightMetric hosts What’s Working in Marketing™, a business show with 33 episodes published.
In this episode of What's Working In Marketing, we sat down with Michael Nevski, Global Director of Insights at Visa, for a candid conversation about the evolving world of insights. Michael, a "recovering marketer," shar
Show notesOn this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the
Show notesOn this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has
Show notesOn this episode, we spoke with Brandon Rhoten, a CMO and growth advisor who’s always seeking to build killer creative, clever media campaigns, and impossible-to-ignore brands. He’s got a successful track record too, havi
Show notesOn this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his
Show notesOn this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to depl
Show notesDavid Allison has been around marketing for 30 years, from his early agency life to his current role as Founder of The Valuegraphics Project. He's an outspoken marketer that Charlie has followed for years because he call
Show notesShez Mehra is the CMO at Audio Branding, an audio-first consultancy that specializes in building affinity through the strategic and intentional use of sound. In this episode, Shez explains how sound is currently used in
Show notesJamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are d
Show notesCameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of
Show notesMatt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers
Show notesIn this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8
Show notesCreating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language
Show notesJohn Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are u
Show notesAndrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a
Show notesKatelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. S
Show notesRoss Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, a
Show notesVik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evalu
Show notesCorey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside you
Show notesRand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strat
Show notesSponsor detection runs nightly. Check back soon.
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What’s Working in Marketing™ is hosted by RightMetric. The show is categorised under business (marketing) and has published 33 episodes.
What’s Working in Marketing™ has published 33 episodes.
What’s Working in Marketing™ regularly covers business, marketing. It sits in the business category, with a marketing focus.
What’s Working in Marketing™ is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
What’s Working in Marketing™ hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of What’s Working in Marketing™ average 44 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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