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Hosted by Unknown Host · 🇺🇸 US · EN · 162 episodes
Established thought leaders with verified media credentials.
What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.
Unknown Host hosts What’s Treading with Tire Review, a technology show with 162 episodes published.
Giti Tire USA is making a major push into the U.S. market, and it has a clear message: Giti engineers and manufactures these tires in America, and it builds them for American roads. We visited Giti’s manufacturing and R&
In this episode of What’s Treading, we delve deep into one of the biggest questions facing tire dealers and auto repair shops right now: Where does AI for tire shops actually belong in the business? Clay Whitaker, founde
The Hankook Clarksville plant puts a lot of big tire industry talking points under one very large roof: domestic production, product availability, supply chain stability and proof-of-product testing. I visited Hankook’s
Commercial tire retreading still carries a few stubborn myths, and Shaun Uys, Head of Replacement Commercial Tires at Continental Tire, says it's time to clear them up. In this episode of What's Treading, Uys explains wh
At this year’s Big O Tires Convention & Trade Show in Louisville, Kentucky, Big O leadership and franchisees gathered to discuss the company’s growth, franchise strategy and long-term goals for the dealer network. The ev
During the K&M Tire Dealer Conference, David Sickels moderates a roundtable with three independent operators answering a critical question dealers face: when to expand a tire shop. The panel features Austin Miller of Tir
The Hankook TGL partnership is about so much more than golf. At the TGL Finals inside the SoFi Center, designers center everything around performance. The simulator, the rotating green, the broadcast presentation – every
Some tires follow trends, while others bring one back. Mickey Thompson's Baja Belted II is bringing back classic style and design while updating its features and constructions to match the expectations of today's driver.
At the Formula E race in Miami, the Formula E EV tire plays a bigger role than most fans realize. Beneath the car, Hankook’s iON Race tire must handle extreme EV torque, heavy vehicle weight and changing track conditions
Three years ago, Point S set an ambitious goal: 500 stores in 50 states within five years. At its 2026 Annual Owners Meeting in Phoenix, AZ, leadership shared how close the group is to that goal, and what still stands in
A 3-Peak Mountain Snowflake tire (3PMSF tire) is a tire that meets severe snow service requirements and carries the three-peak mountain snowflake symbol to indicate enhanced winter traction. At the K&M Tire Conference an
This video reviews two new passenger tire launches from Nexen Tire, offering a detailed Nexen N’Priz S and N’Fera Sport review while also explaining how the company is using artificial intelligence in modern tire develop
Today, we take you inside Hunter Engineering’s St. Louis headquarters for an in-depth look at the Hunter HawkEye Elite X, the company’s latest expandable alignment system designed to future-proof shops as ADAS work becom
What can real trail time in the Great Smoky Mountains reveal about where today’s light-truck tires truly fit? In this episode of What’s Treading , Tire Review heads to Pigeon Forge, Tennessee, for a hands-on ride and dri
This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voices – Bridgestone, Continental, Nokian Tyres, Double Coin, Atturo, Global Air Cylinder Wheels, and S
The SEMA Show always offers a first look at the tools, tires, and technologies shaping the next year in the industry, and this year’s trip to Las Vegas delivered big for independent tire dealers. In this special What’s T
Shops want faster workflows, fewer bottlenecks, and equipment that keeps technicians moving. On this episode of What's Treading, we set out to learn how well the new Road Force WalkAway tire balancer supports those goals
A growing number of vehicles on the road still lack tire pressure monitoring systems, and Schrader is hoping to change that with its new Aircheck BLE retrofit kit. In this episode of What’s Treading, David Sickels talks
Three tires, one incredible day at the track. At the scenic Burt Brothers Motorpark in Salt Lake City, we spent the day doing a good, old-fashioned Sailun tire test, putting three of Sailun Tire Americas’ newest products
Cosmo Tires wanted to prove its newest extreme all-terrain tire, the Gripit XT, in a place that could push it to its limits. That’s how I ended up in Peru (home to one of the driest deserts in the world) with about 100 d
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What’s Treading with Tire Review is hosted by Unknown Host. The show is categorised under Technology and has published 162 episodes.
What’s Treading with Tire Review has published 162 episodes.
What’s Treading with Tire Review regularly covers Technology. It sits in the Technology category.
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