business
Hosted by Phil Davenport and Hayley Baxter · business · EN
One business. One lesson. Every episode. Real businesses. Real stories. Real-time. What One Thing? is the straight-talking bi-weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go. Join co-hosts Hayley Baxter ( Corbar Accounting ) and Phil Davenport ( Affirm IT ) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchOne business. One lesson. Every episode. Real businesses. Real stories. Real-time. What One Thing? is the straight-talking bi-weekly podcast for growing UK businesses with a team who are on the move, building, scaling, and figuring it out as they go.
What One Thing? is hosted by Phil Davenport and Hayley Baxter. The show has published 47 episodes to date.
Recent episodes include "Are You Investing in Your People or Just Your Business? - Angela Hodgson" (21 October 2026, 40 minutes), "How to Stop Firefighting in Your Manufacturing Business - Harvey Leach" (7 October 2026, 36 minutes), and "Know Your Numbers: Management Accounts, Profit Margins & Better Business Decisions - Marc McArdle" (23 September 2026, 34 minutes).
What One Thing? publishes roughly every two weeks, with episodes averaging 30 minutes across 47 episodes.
Booking probability for What One Thing? is 32%, and the host is rated Selective on guests. What One Thing? requires a Pod Score of 80 or higher. What One Thing?'s contact route on record: verified email.
The strongest fits for What One Thing? are Business & Management Consulting and Photography, Polling & Other Services. What One Thing? has a business audience.
Phil Davenport and Hayley Baxter hosts What One Thing?, a business podcast with 47 episodes published.
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What One Thing?
You invest in new machinery, better systems and technology to help your business grow. But are you investing enough in the people who actually make it happen? In this episode of What One Thing , Hayley and Phil welcome...
What One Thing?
What happens when your manufacturing business grows, your team gets bigger… but somehow everything feels harder to control? In this episode of What One Thing , Hayley Baxter and Phil Davenport are joined by Harvey Leach...
What One Thing?
Do you really know what’s going on in your business financially? In this episode of What One Thing , Hayley and Phil are joined by Marc McCardle , who shares how a post-Covid shock forced him to get much closer to the...
What One Thing?
What happens when the very thing that makes you good at running a business starts costing you outside of it? In this episode of What One Thing ? , Hayley Baxter and Phil Davenport are joined by Ben McManus , founder of...
What One Thing?
What makes a manufacturing business the one customers trust, recommend and keep coming back to? It isn't a new logo. It isn't posting more on LinkedIn. And it definitely isn't creating content simply because somebody...
What One Thing?
Most manufacturing businesses spend their time chasing new leads while overlooking one of the biggest opportunities already sitting in front of them. In this episode, we are joined by Rene Power , an industrial...
What One Thing?
AI is everywhere, but are small businesses actually using it to save time and improve the way they work? In this episode of What One Thing , hosts Hayley Baxter and Phil Davenport are joined by AI specialist Marie...
What One Thing?
Everyone says you need a USP. But what if that's the wrong place to start? In this episode of What One Thing , hosts Phil Davenport and Hayley Baxter are joined by sales consultant Alastair Ruston to explore one of the...
What One Thing?
<p>Running a business isn't just about writing a business plan... it's about continually evolving it.</p><p></p><p>In this episode of <b>What One Thing</b><b>?</b>, Hayley Baxter and Phil Davenport are joined by...
What One Thing?
Running a business isn't just about writing a business plan... it's about continually evolving it. In this episode of What One Thing ? , Hayley Baxter and Phil Davenport are joined by structural engineer and business...
What One Thing?
<h3>The Most Underrated Business Growth Strategy with Daisy Ferns</h3><p>In a world obsessed with algorithms, followers, and going viral, what if the real secret to growing your business was much...
What One Thing?
The Most Underrated Business Growth Strategy with Daisy Ferns In a world obsessed with algorithms, followers, and going viral, what if the real secret to growing your business was much simpler? In this episode of What...
What One Thing?
<p><b>What One Thing AI Podcast</b></p><p>Everyone is talking about AI.</p><p></p><p>But what if most businesses are approaching it completely the wrong way?</p><p></p><p>In this episode of What One Thing AI, Phil...
What One Thing?
<p>Phil Davenport and Hayley Baxter reflect on their attempt to implement a 30-day relationship-building challenge inspired by their own podcast advice.</p><p></p><p>What started with good intentions — outreach...
What One Thing?
<p>Marc’s What One Thing is:</p><p><br /><b>Be real.</b></p><p></p><p>In this episode, we explore the pressure many business owners feel to look successful, polished, and “together” — even when reality feels very...
What One Thing?
<p>Why do some deals close instantly… while others drag on forever and go nowhere?</p><p>In this episode of What One Thing, we sit down with Diyar to break down a different way of thinking about sales, marketing, and...
What One Thing?
<p>In this episode of What One Thing, we sit down with entrepreneur and author John Lamerton to explore the single shift that transformed his business — and his life.</p><p></p><p>After years of running multiple...
What One Thing?
<p>If you’ve ever listened to business podcasts and thought “this is great… but I’ll never actually do it” — this episode is for you.</p><p>In this special episode of the What One Thing podcast, Hayley Baxter and Phil...
Episode #31
<p>There’s a lot of noise around AI — but most small business owners don’t need more hype. They need practical ways to reduce pressure, improve customer experience, and scale without adding unnecessary...
Episode #30
<p>If you’re bringing in revenue but still not seeing the profit you expect, this episode is for you.<br /><br />Debbie Porter (Destination Digital Marketing) shares how COVID forced a hard reset — and why ‘knowing your...
Recent guests on What One Thing?. Study who booked and why before you pitch.
former Bentley senior leader and high-performance team strategist, Ignite Improvement Ltd
pelvic floor specialist, Rising Together Training Centre
Horticulture Program Coordinator, UNL – Douglas-Sarpy County Extension
Senior Associate Dean, Student Engagement, Chief Strategy and Innovation Officer, Youth For Christ Central Ohio
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