Hosted by Alex Coward · 🇺🇸 US · EN · 26 episodes
Established thought leaders with verified media credentials.
This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway.
Alex Coward hosts What If I Fail?, a business show with 26 episodes published.
In this final episode of Season 2, I’m reflecting on everything this season has taught me about leadership, resilience and identity. I talk honestly about recording this season during one of the hardest periods of my lif
What if fear isn’t a warning sign… but an invitation? In this episode, Alex is joined by Melissa Amos for a deep conversation about purpose, self-trust, spiritual intelligence and the courage it takes to become more full
We talk a lot about working harder, pushing more, doing better. But what if the real question is… why are you making it so hard in the first place? In this episode, I’m joined by Natalie Guyan and Catherine Lynch from Hu
This one is personal. Really personal. It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum. I've been taking stock. And what I found when I l
Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong. They explore what it means to create genuinely safer spaces,
The world is always going to be worlding. So what’s your responsibility when everything feels heavy, political, and hard to ignore? This episode is about discernment over reaction, the pressure to speak, and why continui
In this episode, Alex is joined by Lea Turner to talk about what’s really going on behind the scenes of online business. From transactional relationships and “proximity marketing” to the gap between great marketing and p
After six years of working with business owners and senior leaders, I’ve developed a sixth sense. I can tell who’s going to grow… and who’s going to stall. And it’s not about strategy, intelligence, or experience. It com
What if confidence isn’t about becoming someone new… but about evolving into more of yourself? In this episode, I sit down with transformational confidence coach Washington Ali to talk about identity, reinvention, and th
At some point in business, almost everyone hits the moment where they want to burn it all down and start again. Usually it happens when things feel heavy. Sales feel harder. Small mistakes start piling up. And suddenly i
Business feels harder right now. Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.” But what if the real issue isn’t b
In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand. They discuss why you are not your brand , how reputation
Why does everything seem to stop working right when your business was gaining momentum? In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of growth . The strategie
Season 2 opens with something I hadn’t planned to talk about. At the start of this year, I lost my mum. I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t want to perform resili
What if the real fear isn’t failure… but becoming someone you don’t recognise? In this episode, Alex explores why the fear of success often shows up as an identity crisis. From performing success online to imitating othe
A pause, a delay, A call from the ether! I’m half way between 2 seasons but I felt a need to share. So often we want to skip ahead to “the good part” where we get to enjoy the fruits of our labour. But those fruits need
Featuring Quarterly Planning Club Originally published 7th September 2025
It's probably about time I introduced myself For anyone who wants my career history - you can get that yourself on my Linkedin Page here: https://www.linkedin.com/in/alexcoward-arc/ For everyone else, enjoy this rambling
For The Actual Results Club Inspired by the ‘cultural codes’ recommended by Desislava Dobreva and in the book “Be More Pirate” by Sam Conniff, we have developed our very own Pirate Code for The Actual Results Club - my n
Myth, Legend, or Attainable Reality? Is it possible to take real time off when you run a business, without ruining your success? Originally published 14th August 2025
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What If I Fail? is hosted by Alex Coward. The show is categorised under business (entrepreneurship) and has published 26 episodes.
What If I Fail? has published 26 episodes.
What If I Fail? regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
What If I Fail? is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
What If I Fail? hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of What If I Fail? average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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