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WHAT DOES YOUR MUM THINK

Hosted by Kristian Shepherd · arts · EN · 61 episodes

About this Podcast:

What Does Your Mum Think is a podcast about finding your thing and having the courage not to give up on it. How it feels on the inside, not how it looks on the outside. Hosted by Sheps, each episode sits down with creatives, mischievous misfits and doers to unpack the messy middle: the doubts, failures, pivots and breakthroughs that shaped their success. Not the polished version. The real version. The bit where nobody knows if it's going to work.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

33%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about WHAT DOES YOUR MUM THINK

What is WHAT DOES YOUR MUM THINK about?

What Does Your Mum Think is a podcast about finding your thing and having the courage not to give up on it. How it feels on the inside, not how it looks on the outside.

Who hosts WHAT DOES YOUR MUM THINK?

WHAT DOES YOUR MUM THINK is hosted by Kristian Shepherd. The show has published 61 episodes to date.

What has WHAT DOES YOUR MUM THINK covered recently?

Recent episodes include "Chase Discomfort, Embrace Play, Build Something Different, Explorers Club" (9 September 2026, 70 minutes), "Motion That Moves, Going Freelance, Betting on Yourself, Leaving Certainty Behind, Justin Sottile" (2 September 2026, 58 minutes), and "Branding without Bullsh*t, Beating Addiction, Effort Is Free, F*ck algorithms, intentional moves - James Martin" (19 August 2026, 96 minutes).

How often does WHAT DOES YOUR MUM THINK publish?

WHAT DOES YOUR MUM THINK publishes roughly every two weeks, with episodes averaging 61 minutes across 61 episodes.

How hard is it to get booked on WHAT DOES YOUR MUM THINK?

Booking probability for WHAT DOES YOUR MUM THINK is 33%, and the host is rated Selective on guests. WHAT DOES YOUR MUM THINK requires a Pod Score of 80 or higher. WHAT DOES YOUR MUM THINK's contact route on record: verified email.

Who should pitch WHAT DOES YOUR MUM THINK?

The strongest fits for WHAT DOES YOUR MUM THINK are Artists, Writers & Performers. WHAT DOES YOUR MUM THINK has an arts audience.

About the host

Kristian Shepherd hosts WHAT DOES YOUR MUM THINK, an arts show with 61 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • WHAT DOES YOUR MUM THINK

    Chase Discomfort, Embrace Play, Build Something Different — Explorers Club

    Sep 9, 20261h 10m

    We sit down with Explorers Club founders Aaron Skipper and Ayo Fagbemi for a playful, honest conversation about curiosity, culture and chasing the uncomfortable. They share how their paths through design, strategy and...

  • WHAT DOES YOUR MUM THINK

    Motion That Moves, Going Freelance, Betting on Yourself, Leaving Certainty Behind — Justin Sottile

    Sep 2, 202658 min

    We sit down with Justin Sottile — multidisciplinary creative, motion designer, illustrator, he does a lot! We have an honest conversation about betting on yourself and leaving certainty behind. Justin opens up about...

  • Episode #66

    Branding without Bullsh*t, Beating Addiction, Effort Is Free, F*ck algorithms, intentional moves - James Martin

    Aug 19, 20261h 36m

    Content Warning: This episode includes conversations about addiction and sexual abuse. Some listeners may find these topics distressing, so please take care while listening. We sit down with James Martin — designer...

  • Episode #65

    Knicks logo designer, KISS Album covers, Disney titles, Five decades of pencil‑first craft - Michael Doret

    Aug 5, 20261h 15m

    Today's guest is a legend of lettering and logo design. For more than five decades Michael Doret has made iconic marks—from the New York Knicks to KISS album art and Disney title treatments. Long before computers, he...

  • Episode #64

    Koto’s secret sauce, Failures into wins, Staying Optimistic, Obsessively making - Arthur Foliard

    Jul 22, 20261h 19m

    In this episode I sit down with Arthur Foliard, Executive Creative Director at Koto, to dig into a non-linear creative career built on obsession, taste and risk. From failing his baccalauréat and moving to San Francisco...

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  • Episode #63

    Fearlessly creating & beating perfection, Living with Type 1 Diabetes, Movie prop design - Rachel Cartledge

    Jul 15, 20261h 2m

    Listen for tactile nostalgia, honest career pivots, and practical takeaways for creatives building work that feels both playful and purposeful. Today I’m chatting with Rach Cart — Edinburgh‑based freelance designer...

  • Episode #62

    Jungle stories, Collabs with Nike & the Knicks, an unstoppable Bolivian artist in NYC — Fefi Castedo

    Jul 8, 20261h 9m

    Listen for honest stories, tactile creativity, and practical takeaways for anyone wanting to make work that feels like home. Today I’m hyped to have Fefi Castedo with us: a Bolivian‑born illustrator and graphic designer...

  • Episode #61

    Tom Cruise stories, Wonder Women, Red carpets tales & finding your dream job - Ria hebden

    Jul 1, 20261h 15m

    Today I’m over the moon to have Ria Hebden with us: presenter, founder, producer and the powerhouse behind Wonder Women. Ria learned the machinery of TV in publicity (Disney, Fox, Channel 4) before becoming the calm...

  • Episode #60

    No straight lines, driving sustainability & teaching the next gen - Jessica Deseo

    Jun 17, 20261h 10m

    Yes people, we’re back! On this episode of WDYMT, Sheps chats with Jessica Deseo. Designer‑turned‑educator‑turned‑platform builder — about shaping design culture, making sustainability the default, and balancing a...

  • Episode #59

    EP. 59: Kirx Diaz - Creating viral content | From £100 Videos to 1 Billion Views - Videographer & content creator

    Jun 3, 202649 minS0

    <p>Today’s guest is Kam Namorm AKA Kirx Diaz. LA-based director/videographer who went from shooting music vids for a coffee to building a recognisable visual language that’s clocked over a billion views. No film‑school...

  • Episode #58

    EP. 58: Sam Waiting - Tattoo Artist

    May 27, 202628 minS0

    <p>This might be the first WDYMT where I’m in genuine pain… because today I’m literally getting tattooed while recording the episode 😅This week I’m joined by Manchester tattoo artist and Co-owner of Reign & Hail, Sam...

  • WHAT DOES YOUR MUM THINK

    Sheps-Tapes: Annie Atkins workshop in Dublin

    May 20, 202610 minS0

    <p>Just spent 2 days in Dublin learning from the GOAT Annie Atkins about the world of graphic props and design for film. Honestly left feeling inspired as hell.</p><p>From immigration documents and newspapers, to...

  • Episode #57

    EP. 57: Cat How - How & How founder & CEO

    May 13, 202641 minS0

    <p>This week on What Does Your Mum Think, I’m joined by Cat How, co‑founder of How & How — a studio known for bold ideas, fearless branding, and ruffling a few feathers. If you want your work to matter, not just look...

  • Episode #56

    EP. 56: Miles Marshall - Turner Duckworth ECD

    May 6, 20261h 9mS0

    <p>16 years. One studio. Zero shortcuts!</p><p>In this episode, I sit down with Miles Marshall — someone who’s been part of my journey from the very start. He interviewed me for my placement at Turner Duckworth… and...

  • Episode #55

    EP. 55: Grace Dawson - Brand Consultant & Creative Coach

    Apr 29, 20261h 13mS0

    <p>In this episode, I sat down with Grace Dawson and we got into what it really means to design your life on your own terms.Grace’s story is not the obvious one. She grew up between the UK and Wyoming, moving through...

  • Episode #54

    EP. 54: Thomas Wilder - Reunion CCO & Founder. FMR: Wolff Olins, Collins & Sweetgreens

    Apr 22, 202658 minS0

    <p>Most people think the goal is to keep moving up.Bigger titles. Bigger roles. More recognition.But what if that is not it?In this episode, I sat down with Thomas Wilder, CCO and Founder of Reunion, and we got into the...

  • WHAT DOES YOUR MUM THINK

    Sheps Chats: What 50 podcasts taught me...

    Apr 15, 202632 minS0

    <p>Yes people we back!</p><p>Therapeutic reflection with the broski! Sat down with my blood brother Callum, who’s been behind the scenes as the WDYMT researcher. </p><p>We’re breaking down the journey so far. 50...

  • Episode #53

    EP.53: Matt Sia - Pearlfisher ECD (LIVE in NYC)

    Apr 8, 20261h 6mS0

    <p>This one’s special… our first EVER live episode, recorded in Manhattan, NYC at the Pearlfisher studio, with the Empire State Building glowing pink behind us. Mad ting.</p><p>For EP.53, I’m joined by someone who’s not...

  • Episode #52

    EP. 52: William Mcsweeney - Juiced co-founder & Food industry manager

    Apr 1, 202650 minS0

    <p>Today’s guest is someone I’ve known for years… and someone I’ve always been inspired by.</p><p>William McSweeney is the owner of Juiced and works closely with some seriously talented people across food, culture, and...

  • Episode #51

    EP. 51: Pentawards Gang - Truth behind the awards

    Mar 25, 20261h 34mS0

    <p>What does it really take to win a Pentaward?</p><p>This week on What Does Your Mum Think, we sit down with three people shaping one of the biggest stages in global packaging design — Adam Ryan, Chloe Templeman, and...

Guest Appearances

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