Oct 30, 20262 min
Lee Karas and Maura Dunn take What Counts on location for the first time. They recorded this episode live from ARMA InfoCon 2026 in Savannah, Georgia. In this short check-in, they explain why information governance and...
business
What Counts?
Hosted by TrailBlazer Consulting, LLC · business · EN
About this Podcast:
Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts? episode is around 15 minutes long, and each episode focuses on one aspect of information, data, or records management. We provide insight into practical ways to assess, evaluate, recommend, implement, and monitor records and information management programs – and we illustrate our ideas with anecdotes and case studies drawn from our clients. Look us up on the web at www.TrailBlazer.us.com. Or, send us an email at Info@TrailBlazer.us.com.
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Contact path
Verified email
Booking probability
43%
Guest openness
Selective
80/100
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What is What Counts? about?
Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts?
What has What Counts? covered recently?
Recent episodes include "Information Governance and AI: Live from ARMA InfoCON 2026" (30 October 2026, 2 minutes), "Data Lifecycle: The Cost of Keeping Everything Forever" (19 October 2026, 10 minutes), and "Training vs Automation in Information Governance" (5 October 2026, 10 minutes).
How often does What Counts? publish?
What Counts? publishes roughly every two weeks, with episodes averaging 17 minutes across 146 episodes.
How hard is it to get booked on What Counts??
Booking probability for What Counts? is 43%, and the host is rated Selective on guests. What Counts? requires a Pod Score of 80 or higher. What Counts?'s contact route on record: verified email.
Who should pitch What Counts??
The strongest fits for What Counts? are Business & Management Consulting and IT Services & Software Development. What Counts? has a business audience.
About the host
What Counts? is a business podcast with 146 episodes published.
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Recent episodes
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Oct 19, 202610 minData Lifecycle: The Cost of Keeping Everything Forever In Episode 145, a lightning round that takes on the keeping everything forever mentality. Staff lose time every day hunting through duplicate versions. Eventually...
What Counts?
Training vs Automation in Information Governance
Oct 5, 202610 minTraining vs automation in information governance is a risk decision, not a technology preference. In this lightning round, Lee Karas and Maura Dunn explain why training alone rarely holds. At maturity level one, a...
Sep 21, 202618 minWhy You Need Information Governance Policies Why do you need information governance policies? In this lightning round of What Counts, Lee Karas and Maura Dunn explain how policy turns records into dependable evidence...
Sep 7, 202620 minMost people hear "information governance risk" and think immediately of a data breach. In this lightning round, Lee Karas and Maura Dunn argue that the breach is only one risk on the list, and often not the one that...
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What Counts?
Records vs Non-Records: What Counts as Evidence
Aug 24, 20269 minRecords vs Non-Records: What Counts as Evidence Records vs non-records is the first distinction any information governance program has to get right, and most organizations never make it explicitly. In the opening...
Aug 10, 202622 minRecords findability starts at the point of creation Trustworthy information has four attributes. It must be accurate, reliable, timely, and findable. Last episode covered the first two. This week, Lee Karas and Maura...
Jul 28, 202614 minProvenance decides whether your data is AI-ready Everyone wants to point AI at their content repositories. Maura Dunn's position in Episode 139 is simpler than that. A model can only be as trustworthy as the data...
Jul 13, 202623 minUniversal search was designed to bring you the universe. So is your AI assistant. Lee and Maura take on the two questions they left hanging last episode: how do you know which version is the last one, and how do you...
Jun 29, 202627 minCorporate data capture risk is a critical vulnerability that can completely disrupt an enterprise during sudden regulatory compliance audits or high-stakes litigation holds. Welcome back to What Counts, the podcast that...
Jun 15, 202620 minClean dashboards and reliable data don't happen by accident. In this episode of What Counts, Lee Karas and Maura Dunn pick up from the shift from records management to information governance and move into the three...
Jun 1, 202618 minWhat's the difference between records management and information governance — and why should anyone running a business care? In this episode of What Counts, Lee Karas and Maura Dunn step back from the weeds of...
What Counts?
Stop Counterparty Data Sprawl: Centralize & Control Vendor Information Before Contracts Begin - E134
May 18, 202613 minWelcome back to "What Count," the podcast where information governance meets contract lifecycle management. In this episode, Lee and Maura explore the critical next step after solving your counterparty data chaos...
May 4, 202621 minMost counterparty data reconciliation projects fail at the same assumption: that one identifier — usually a tax ID — can resolve who you're actually doing business with. In Episode 133 of What Counts, Maura Dunn walks...
Apr 21, 202627 minEpisode 132 - Most organizations are being pushed to adopt AI-powered workflows before their data is anywhere close to ready. In this episode of What Counts, Maura and Lee pick up where they left off — diving deep into...
Apr 6, 202619 minEpisode 131 - Data governance and AI readiness go hand in hand — and most organizations aren't as ready as they think. In this episode, Maura and Lee take a hard look at what an AI-powered customer support escalation...
Mar 23, 202617 minEpisode 130 - When a company acquires another business, it inherits a tangled web of contracts — each with its own payment terms, clauses, and conditions. Contract one says 30 days, contract two says 45, and contract...
Mar 9, 202613 minIn this episode of What Counts, Lee and Maura move beyond diagnosing the tension between growth and governance and dive into what real solutions look like. From the “records police” stereotype to the engineering...
Feb 23, 202614 minEpisode 128 - In this episode of What Counts, Lee and Maura dive into one of the most universal challenges leaders face: balancing the urgency of growth with the discipline of governance. From chasing new markets to...
What Counts?
When Workflow Fails: How Misaligned Policies Break Processes and Create Hidden Risk - E127
Feb 9, 202619 minEpisode 127 - This episode of What Counts unpacks a problem every organization faces but few diagnose correctly: workflows fail when they don’t reflect the reality of how work actually gets done. Through real‑world...
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