business
Hosted by World Federation of Advertisers (WFA) · business · EN-GB · 54 episodes
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchHosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
Recent episodes include "Ep 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing" (22 October 2026, 39 minutes), "EP 52: Andrew Tindall on defining creativity and why emotion matters for effectiveness" (18 August 2026, 26 minutes), and "Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose" (1 July 2026, 33 minutes).
WFA's Better Marketing Pod with David Wheldon publishes roughly monthly, with episodes averaging 31 minutes across 54 episodes.
Booking probability for WFA's Better Marketing Pod with David Wheldon is 32%, and the host is rated Selective on guests. WFA's Better Marketing Pod with David Wheldon requires a Pod Score of 80 or higher. WFA's Better Marketing Pod with David Wheldon's contact route on record: verified email.
The strongest fits for WFA's Better Marketing Pod with David Wheldon are Marketing, Advertising & PR. WFA's Better Marketing Pod with David Wheldon has a business audience.
WFA's Better Marketing Pod with David Wheldon is a business show with 54 episodes published.
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Episode #54
Marketing is changing faster than ever, and AI is only speeding it up. In the rush to master every new tool, it is easy to lose sight of the job that never changes, and of the need to make the case for marketing itself...
Episode #51
Advertising is getting pricier, yet the results many marketers care about most are shrinking. Brand effects like awareness, trust and differentiation are dropping across award-winning case studies, even as budgets...
Episode #51
Half the health information people see on social media is incomplete or wrong, and the result is bigger than a fact-checking problem. It’s a confidence problem. When four out of five people don’t feel comfortable making...
Episode #50
Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI. Recording from Stockholm during Global Marketer...
Episode #49
Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and...
Episode #48
In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard...
Episode #47
When everything shifts at once, composure becomes a strategy. David Wheldon talks with HP’s Antonio Lucio to explore how leaders stay steady through geopolitics, macro pressure, generative AI, and an unexpected CEO...
Episode #46
Growth doesn’t start with an ad. It starts where your product decisions meet real people. We sit down with Cheryl, newly named Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning...
Episode #45
In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global...
Episode #44
The biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives...
Episode #43
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing...
Episode #42
What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge...
Episode #41
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA...
Episode #40
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group , shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers...
Episode #39
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one...
Episode #38
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands...
Episode #37
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing...
Episode #36
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on your preferred...
Episode #35
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer...
Episode #34
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene. Subscribe to the WFA...
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