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Hosted by World Federation of Advertisers (WFA) · 🇺🇸 US · EN-GB · 52 episodes
Established thought leaders with verified media credentials.
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
World Federation of Advertisers (WFA) hosts WFA's Better Marketing Pod with David Wheldon, a business show with 52 episodes published.
Half the health information people see on social media is incomplete or wrong, and the result is bigger than a fact-checking problem. It’s a confidence problem. When four out of five people don’t feel comfortable making
Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI. Recording from Stockholm during Global Marketer Week,
Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and i
In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard rule
When everything shifts at once, composure becomes a strategy. David Wheldon talks with HP’s Antonio Lucio to explore how leaders stay steady through geopolitics, macro pressure, generative AI, and an unexpected CEO trans
Growth doesn’t start with an ad. It starts where your product decisions meet real people. We sit down with Cheryl, newly named Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marke
In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Mar
The biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives pu
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing
What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge c
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Gl
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group , shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands tran
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing.
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on your preferred platform
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer propos
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene. Subscribe to the WFA #BetterMark
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and h
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey. Subscribe to the WFA #BetterMarketing podcast on your preferred platform:
Dan Taylor
Academic Tutor in the School of Psychology at the University of Sunderland · Jim and Dan Toy and Comic Show
1 appearance on this show
Judy Smith
1 appearance on this show
Rory Sutherland
Vice Chairman of Ogilvy UK · Ogilvy & Mather
1 appearance on this show
Seth Godin
acclaimed entrepreneur, bestselling author of This is Strategy: Make Better Plans
1 appearance on this show
Marcus Collins
author and clinical professor of marketing at the University of Michigan · Ross School of Business
1 appearance on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
2 appearances on this show
Allyson Witherspoon
Corporate VP and Global CMO · Nissan
1 appearance on this show
Nick Clegg
former UK Deputy Prime Minister and Meta's ex-President of Global Affairs · Meta
1 appearance on this show
Raja Rajamannar
Chief Marketing & Communications Officer · Mastercard
2 appearances on this show
Rob Cameron
Nestlé
1 appearance on this show
Tom Standage
author of A History Of The World in 6 Glasses · The Economist
1 appearance on this show
David Droga
1 appearance on this show
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WFA's Better Marketing Pod with David Wheldon is hosted by World Federation of Advertisers (WFA). The show is categorised under business (marketing) and has published 52 episodes.
WFA's Better Marketing Pod with David Wheldon has published 52 episodes.
WFA's Better Marketing Pod with David Wheldon regularly covers business, marketing. It sits in the business category, with a marketing focus.
WFA's Better Marketing Pod with David Wheldon is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
WFA's Better Marketing Pod with David Wheldon hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of WFA's Better Marketing Pod with David Wheldon average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates WFA's Better Marketing Pod with David Wheldon's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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