Hosted by Boryana Dimitrova · 🇺🇸 US · EN · 60 episodes
Established thought leaders with verified media credentials.
Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level. Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same. Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into
Boryana Dimitrova hosts Wellness Marketing 101, a business show with 60 episodes published.
In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the
In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people tu
In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens. Ashley shares how her experience as a master esthetician and
What if the best real estate advice you could get… is not to buy? In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers a
In this episode of Wellness Marketing 101, I sit down with Elizabeth Brunner, founder of Stereotype Kids, a purpose-driven children’s clothing brand challenging gender norms and promoting authenticity. Inspired by her tw
In this episode of Wellness Marketing 101, I sit down with Samantha Gold, founder of Motette and Atlas Row, to unpack what it really takes to launch and scale a successful product-based business as a mom. From leaving a
If you’ve ever wondered how to stand out in the crowded food and wellness space, this episode is for you. I sat down with Dean D’Angelo, founder of Horseman Wellness Club in Philadelphia, a one-of-a-kind concept where ev
In this episode of Wellness Marketing 101, I sit down with entrepreneur and community builder Suzette Melendez, founder of Suzette LC and a key member of the team behind Alchemize Fightwear. Suzette shares how her journe
In this episode, I sit down with my friend Yoana Vasileva to talk about what it really takes to pivot careers, especially when you’ve invested years into a “safe” and prestigious profession. Yoana shares her journey from
In this episode of the Wellness Marketing 101 Podcast, I sit down with Dr. Britt Parvis, an ophthalmologist, retina specialist, and founder of Dr. Bright Eyes, to talk about something most of us have never considered: 👉
In this episode of Wellness Marketing 101, I sit down with business strategist Joanna Sapir to talk about one of the biggest challenges in the health and wellness industry: burnout. Joanna shares her journey from high sc
In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC). Corey shares real-world insights from building
In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt. A
Burnout is often treated as the price of success but what if it’s actually a sign something is broken? In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, abo
In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead
In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business. Robert sh
In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Bra
In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From rede
In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect. As a mom, entrepreneur, and professor
In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram. We talk about why
Jessi Sheridan
Founder & Creator · Habituelle
1 appearance on this show
Joanna Sapir
business strategist, educator, host of The Business Revolution for Practitioners podcast
1 appearance on this show
Julia Bocchese
SEO & Pinterest Expert · Julia Renee Consulting
1 appearance on this show
Shane Barker
CEO Strategies for Reputation Management and Sustainable Growth · TraceFuse.ai
1 appearance on this show
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Wellness Marketing 101 is hosted by Boryana Dimitrova. The show is categorised under business (marketing) and has published 60 episodes.
Wellness Marketing 101 has published 60 episodes.
Wellness Marketing 101 regularly covers business, marketing. It sits in the business category, with a marketing focus.
Wellness Marketing 101 is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Wellness Marketing 101 hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Wellness Marketing 101 average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Wellness Marketing 101's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 7 days ago.
