Hosted by Blend · 🇺🇸 US · EN-GB · 77 episodes
Established thought leaders with verified media credentials.
Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generating powerhouse. This show is all about delivering practical, actionable advice that you can put into action to achieve outstanding results on your website. Host Phil Vallender, with 13 years of hands-on experience and extensive research, provides you with the insights and strategies needed to craft a website that both your customers and your sales pipeline will adore. This podcast answers questions like: - How do I generate more leads from my website? - How do I improve my website SEO? - How do I improve my website's user experience? - What makes a good website design?
Blend hosts Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More, a business show with 77 episodes published.
In this episode of Websites Decoded, Phil explores why the demo request is the single most valuable conversion your B2B website can generate — and why so few businesses are optimising for it. Phil reveals the staggering
In this episode, Phil challenges the instinct to put resource centres and content hubs front and centre on your B2B website. He explains why this common approach, however well-intentioned, often works against your pipeli
New marketing leaders often inherit websites that hold back business growth. Your instinct to redesign immediately is understandable, but rushing into a full redesign without the right groundwork guarantees expensive fai
Interactive demos feel modern and buyer-friendly, but do they actually outperform traditional "book a demo" CTAs? In this episode, Phil examines the real conversion data behind both approaches and reveals why interactive
In this episode of Websites Decoded, Phil tackles one of B2B websites' most persistent navigation problems: audience-based menus. While it seems logical to segment content by industry, role, or use case, Phil explains wh
In this episode of Websites Decoded, Phil challenges the conventional wisdom around conversion rate optimisation. He explains why optimising for lead volume often damages business results rather than improving them, and
AI is dramatically changing how buyers find and use B2B websites. In this episode, Phil explores how AI overviews and tools like ChatGPT are reducing website traffic whilst simultaneously increasing visitor quality and i
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding,
Most B2B website projects fail because of one critical misconception: they're approached as design projects when they should be treated as strategic growth infrastructure. In this episode, Phil explains why focusing on v
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates
In this episode of Websites Decoded, Phil explores how AI search is fundamentally changing B2B website discovery. As ChatGPT, Claude, Perplexity and Google AI Mode become the dominant research tools, traditional SEO appr
Your homepage message is the single biggest lever for B2B website performance, yet most businesses get it fundamentally wrong. In this episode, Phil breaks down exactly what messaging is, why it's so challenging to get r
In this episode, Phil is joined by Amanda McGrath, Blend's Commercial Director, to expose the hidden costs businesses face when choosing CMSs based on upfront savings rather than long-term value. They reveal how companie
In this episode of Websites Decoded, we look at how AI is already changing B2B websites in three key areas: how they're built, how people find them, and how buyers use them. We explore where AI tools are genuinely helpin
In this episode of Websites Decoded, Phil dives into wireframing, one of the most important yet overlooked steps in B2B website design. We break down exactly what wireframes are, why they're essential for successful webs
In this episode, Phil challenges the widespread impulse to make user experiences unique and different. He explains why this creative urge, while well-intentioned, often undermines the very purpose of good UX design. Phil
In this episode, Phil uncovers the truth about website friction that most marketers miss. While the standard advice is to remove as much friction as possible, Phil explains when deliberately adding friction to your websi
Phil discusses the evolving role of SEO in a landscape where AI search tools increasingly provide answers directly to users, potentially bypassing your website altogether. Phil explores whether traditional SEO investment
Mobile-first design is often pushed by marketers and SEO experts as the best way to build websites. But in this episode, Phil explains why starting with mobile for your B2B website can actually hurt the results that actu
Website trends come and go, but user expectations for intuitive experiences remain constant. Sometimes what's trendy directly conflicts with what actually works for your visitors. In this episode, Phil identifies the cur
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Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More is hosted by Blend. The show is categorised under business (marketing) and has published 77 episodes.
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More has published 77 episodes.
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More regularly covers business, marketing. It sits in the business category, with a marketing focus.
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More average 13 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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