We Are For Good Podcast - The Podcast for Nonprofits

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising. Learn more at weareforgood.com .

We Are For Good Podcast - The Podcast for Nonprofits is a business podcast hosted by We Are For Good, with 763 episodes on record and a Required Pod Score of 92. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

We Are For Good hosts We Are For Good Podcast - The Podcast for Nonprofits, a business show with 763 episodes published.

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  We Are For Good Podcast - The Podcast for Nonprofits

  733. The Creator Partnership Playbook Every Nonprofit Leader Needs - Patricia McLoughlin, The Anthem Awards

  Aug 19, 202634 min

  One in five adults now get their news from TikTok. Over 40% of adults under 30 do. That same feed is where younger donors are finding the causes they'll give to. Trust has shifted from institutions to individuals, and most nonprofits are still running the old playbook. Patricia McLaughlin is General Manager of The Anthem Awards, where she reviews more than 2,000 entries a year from 42 countries. Her team turned that vantage point into the Shared Influence report, then into something more useful: a set of plays any nonprofit can run, whether you have a media budget or a staff of three. In this episode, you'll hear: The difference between an influencer and a creator, and why hiring the wrong one wastes both the money and the story The four plays for finding and vetting a creator partner: look inward, look adjacent, name the ask, drop the script Why a single creator post can carry a $50,000 price tag, and what changes when you steward creators like major gift prospects You'll walk away with a playbook you can take to your board this week. Episode Highlights: (2:30) Patricia's origin story: a 46-hour dance marathon and a career decision (6:18) Inside The Anthem Awards: 2,000+ entries, 42 countries, and the patterns in the data (8:35) Why trust shifted from institutions to individuals (11:32) Influencer vs. creator: the distinction that shapes the whole playbook (14:06) Plays 1 and 2: look inward, then look adjacent (16:00) Why micro creators often beat millions of followers (17:26) Play 4: creators don't want your script (18:35) Put creators in your portfolio: the major gift reframe (19:30) What a $50,000 post means for your in-kind math (20:19) How to measure creator impact (21:41) The long game: content that outlives the post (23:16) Where creator partnerships are heading (26:42) Run one play: start with one local person (31:04) Patricia's one good thing: stay curious Episode Show Notes: www.weareforgood.com/episode/733 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi LinkedIn / Instagram / Facebook / YouTube / Twitter

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  We Are For Good Podcast - The Podcast for Nonprofits

  732. Measuring What Matters: The 3-Step System for Measuring Your Impact - Ginneh Baugh, Big Brothers Big Sisters of America

  Aug 17, 202631 min

  Big Brothers Big Sisters has been collecting data for 120 years. When an economist finally studied it, the case for support changed completely: young people who were mentored are 20% more likely to attend college and earn 15% more. Ginneh Baugh, Chief Impact Officer at Big Brothers Big Sisters of America, has spent two decades helping nonprofit leaders measure what actually matters. Her system is three steps — know your data, show it as a story, grow the movement around it. In this episode, you'll hear: Know: Why you don't need 25 data points — you need two you know inside and out Show: How to turn a stat into something a human can feel (1 in 3 kids lacks a mentor → in a classroom of 30, only 10 have someone in their corner) Grow: What happens when you take that story to funders, volunteers, and businesses — and why 85% of young adults are asking for a mentor You'll walk away with a repeatable way to measure what matters, no matter the size of your team. Episode Highlights: (3:12) Ginneh's origin story: teachers, mentors, and one very clarifying IRS internship (5:52) The path to Big Brothers Big Sisters and a network hungry for data (7:56) Data maven meets storyteller: why the pairing cuts through (9:26) Step 1 — Know: two stats, inside and out (13:04) Step 2 — Show: falling in love with your data by getting curious first (16:12) The career confidence crisis and the rise of young adult mentoring (20:41) Step 3 — Grow: why the future of work won't be automated, it will be mentored (23:34) What happens when an economist studies your impact data (25:18) A playground in Nashville and a gift from MacKenzie Scott (28:44) One good thing: make it sweet Episode Show Notes: www.weareforgood.com/episode/732 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi LinkedIn / Instagram / Facebook / YouTube / Twitter

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  We Are For Good Podcast - The Podcast for Nonprofits

  731. What the World's Most Effective Nonprofits Have in Common (And You Already Have It Too) - Scott Curran

  Aug 10, 202634 min

  Scott Curran has helped former presidents, Fortune 500 companies, and street-corner nonprofits turn good intentions into real impact. After a decade as general counsel of the Clinton Foundation and ten years building Beyond Advisors, he kept noticing the same thing: the world's most effective changemakers and the hometown hero nobody's heard of have the exact same nine things in common. So do you. That pattern became his new book, Better Good — a framework any organization can start using today with a Post-it note. In this episode, you'll hear: What every effective organization has in common — and why the billionaires and major foundations you're comparing yourself to are struggling with the same things you are The nine-factor social impact framework: your profile, platform, and passions, plus your time, talent, and treasure, plus scale, sustainability, and storytelling How two people with nothing extra — a suburban mom of five and a med student fighting a rare disease — built global organizations from what was already in front of them You'll walk away with a clear inventory of what you already have, a free action plan, and your next rung on the ladder. No new money, credentials, or permission required. Episode Highlights: (3:06) What's lifting for Scott right now: awareness and intentionality (4:35) Stubborn optimism and the pattern hiding in plain sight (9:22) The billionaire who didn't have it figured out either (10:21) Why we undervalue what we already have (14:25) The hidden framework: nine factors (18:21) Nancy and Watts of Love (21:59) Every Cure, hometown heroes, and why success leaves clues (26:19) One good thing: someday starts now Episode Show Notes: www.weareforgood.com/episode/731 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi LinkedIn / Instagram / Facebook / YouTube / Twitter

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  We Are For Good Podcast - The Podcast for Nonprofits

  730. Capacity Is the Strategy: How to Make Your Org More Sustainable - Brooke Richie-Babbage, Chidi Asoluka, and Casey Lardner

  Aug 5, 202625 min

  Most nonprofit leaders treat capacity like a fuel tank — something you deplete and refill. Brooke Richie-Babbage makes the case that capacity is something you design , and that the strain you're feeling is information about that design, not about your dedication. She's joined by two leaders who've rebuilt theirs in public: Casey Lardner, Executive Director of Genspace, the world's first community biology lab, and Chidi Asoluka, Founder and CEO of NewComm, which went from a classroom experiment with 18 kids to a student-led organization delivering projects for the NYC Department of Health and Mount Sinai. In this episode, you'll hear: Why sustainability starts with clarity — you can't design the right systems until you know what you're running toward The mindset shift from vision holder to architect of systems, and how Chidi stopped being the bottleneck in his own org How Casey unlearned "strain equals effort" and started treating burnout as a diagnosable syndrome, not a cost of doing business The roles-and-responsibilities work that has to land before shared decision-making or partnerships can actually lighten your load What frees up when operational work leaves the founder's plate: time in the field, time to think, time to dream You'll walk away with a practical way to read your own strain as data — and a starting point for building an org that keeps running when you step back. Episode Highlights: (1:18) Meet Casey and Chidi: what feels real right now (3:22) The founder bottleneck (6:19) Unlearning hustle-as-virtue in a growing org (8:09) "It's too soon to panic" (9:41) From teacher to architect: building repeatable systems (11:52) Clarity first: defining who you're not (14:54) Roles, ownership, and Invitation Power (17:34) What sustainability actually feels like day to day (21:20) Where to stop pushing and start redesigning (22:09) Live the lesson Episode Show Notes: www.weareforgood.com/episode/730 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi LinkedIn / Instagram / Facebook / YouTube / Twitter

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  We Are For Good Podcast - The Podcast for Nonprofits

  729. The 4-Step Formula to Get Your Mission Seen by Media, Partners, and Donors - Jenn DeBarge Goonan

  Aug 3, 202625 min

  Jenn DeBarge Goonan has sent thousands of pitch emails to editors, producers, and partners. She's distilled what works into four steps — and they work whether you're chasing press coverage, a corporate partner, or a major donor meeting. Jenn launched Lululemon into the U.S. market, built campaigns for Ben & Jerry's, and now runs JAG Communications, where she's spent 20 years making mission-driven work visible. In this episode, you'll hear: Step 1: Why every note has to be a one-of-one, and the 10 minutes of research that makes it land Step 2: Lead with connection, not credentials — including what to cut (the attachments, the links, the three paragraphs about your org) Step 3: Make one specific, realistic ask instead of three, and why "a 20-minute conversation" outperforms everything else Step 4: Silence is not rejection — the "10% more value" follow-up that turned two dead pitches into TV coverage The one-page message guide that has to exist before any of the four steps work — and how to build it this week You'll walk away with a repeatable formula for outreach that actually gets answered, plus the foundation that makes it credible. Episode Highlights: (2:44) From high school cheerleader to social impact cheerleader (4:48) Why passionate leaders end up sounding like word soup (5:30) The one-page message guide north star (7:22) How to build it: your ED first, then five anonymous interviews (9:43) Partnerships: find the overlap before you pitch (12:29) The 4-step formula, steps 1–3 (15:33) Step 4: don't assume silence is rejection (16:41) The formula in action: two follow-ups, two placements (18:33) Social math, Substack, and the 57 million (20:23) Operation Warm: "This is my first coat ever" (22:58) One good thing: make it easy for people to help you Episode Show Notes: www.weareforgood.com/episode/729 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi LinkedIn / Instagram / Facebook / YouTube / Twitter

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