Why a solid brand identity is the first step to surf park marketing
Aug 13, 202645mEp. 98S7
Surf park marketing starts with a strong brand. In this podcast Stephanie ter Hürne shares 5 tips (and much more) for building destinations
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Hosted by Bryan Dickerson · 🇺🇸 US · EN · 111 episodes
Established thought leaders with verified media credentials.
Veteran surf journalist Bryan Dickerson turns the mic to those at the center of the wave pool universe as WavePoolMag shines a light on the engineers, entrepreneurs, pros and the hand-picked few who have a wave pool story to tell. The questions are pointed and the answers range from the sublime to the illuminating, hitting all flashpoints in between. Dig in to hear from the minds designing, building and surfing the world’s wave pools.
Bryan Dickerson hosts Wave Pool Mag, a business show with 111 episodes published.
Surf park marketing starts with a strong brand. In this podcast Stephanie ter Hürne shares 5 tips (and much more) for building destinations
Our favorite nerds from Flowstate reveal how its latest AI model analyses entire surf rides, implements automated judging and coaching, and changes the wave pool experience.
This whole podcast started as the result of a WhatsApp text exchange between myself and Baptiste Caulonque of Endless Surf. I was on deadline for a story on prices for wave pools and had asked him how much it costs to bu
Launched by Adam Bonvin, Alaïa was born following a surfing trip to France. His desire: to recreate this surfing atmosphere in the Swiss Alps. Alaïa Bay became the world’s third Wavegarden Cove opened to the public. But
Nate Stevens started at the NLand wave pool in Austin, overseeing retail. He first learned about the Atlantic Park Surf project in 2017 while it was still in the early planning stages and followed its development for sev
The perfect wave pool surf shop is hard to build. Go too core and casual surfers feel excluded. Go too mainstream and locals lose interest. That’s why the Lost Shore surf shop works so well. Run by Kim Travers and Keir S
As the Surf Experience Manager at Alaia Bay (oops, I mistakenly call him CEO in the podcast), he oversees all aspects of the surfing operation within the wave pool. He is responsible for designing and scheduling surf ses
David develops and operates surf-centered real estate and club projects. He describes his work as figuring out where artificial wave facilities can function as part of a larger business, especially in residential communi
New platform Wavepooljobs connects wave pool employment at surf parks, currently listing nearly 100 roles across global operators in a growing industry. We speak with creators Paolo Formenti and Bruno Gujer.
Bill Duncanson came up surfing the beaches of New Jersey, working at one of the area’s core surf shops before architecture became his second passion. Over time, those two paths merged. Today, through BAR Architecture and
One year ago, I sat with Eneko Elosegui at a restaurant overlooking the ocean near his home in St Jean De Luz, a Basque seaport famous for jai alai, artisan patisseries, and being one of the oldest whaling ports in Europ
In Episode 87 of the WavePoolMag Podcast, with Skip Taylor of Surf Park Management we dig into some industry secrets and insights from someone who's been in the game longer than most. This conversation touches on the evo
In the early days, artificial standing waves struggled for recognition outside of Munich, Germany, and a few niche surf communities. But today’s advanced systems closely replicate the feel of natural river waves. These n
Julan Topham is used to storms. He’s put on multimillion-dollar festivals, like Boardmasters, for several years and knows that something as wonderful and sublime as rain can make or break an event. He knows that big, exp
Where is Surf Lakes now? According to the company, eight live-wire projects are being developed across several countries. The company relocated its financial headquarters from Australia to the USA in 2024. In 2025, it we
Blake is such a wellspring of information on all things surf parks that it was difficult to stop with the questions. That said, this hour-long talk answers such potential development hazards as, well, I mean, what do you
Equal parts promise and postponement, SoCal’s first wave pool benefited from stellar branding and relentless Insta reels from some of the best surfers on earth. And all of this during lockdown. Then, beginning in January
What happens when the dream of opening a wave pool becomes a 9-to-5 reality? In his fourth appearance on the WavePoolMag podcast, Andy Hadden of Lost Shore Surf Resort gives us an unfiltered look at what it really takes
Do you really need Mick Fanning on board to make your wave pool project successful? You need Mick for the zest and allure that attracts aspiring punters to take the plunge at your facility. And you would be hard-pressed
Paul Chivers is kind of the opposite of how I expected him to be. For whatever reason, I pictured a nervous, sweaty man constantly looking up at the ceiling for loose acoustic tiles or poorly wired lighting. But he isn't
Joe Dale
Head of Commercial · The Wave
1 appearance on this show
John Philbin
1 appearance on this show
Adam Bonvin
Alaïa
1 appearance on this show
Nate Stevens
Atlantic Park Surf
1 appearance on this show
Coco Colombo
Alaia Bay
1 appearance on this show
Bill Duncanson
BAR Architecture and Design
1 appearance on this show
Skip Taylor
Surf Park Management
1 appearance on this show
Blake Hess
Atlantic Park
1 appearance on this show
Andy Hadden
Lost Shore Surf Resort
1 appearance on this show
Luke Altschwager
Palm Valley Surf Park
1 appearance on this show
Lee Wood
Lost Shore
1 appearance on this show
Matt Gunn
SwellMFG
1 appearance on this show
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Wave Pool Mag is hosted by Bryan Dickerson. The show is categorised under business (news) and has published 111 episodes.
Wave Pool Mag has published 111 episodes.
Wave Pool Mag regularly covers business, news, sports. It sits in the business category, with a news focus.
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