
Episode #166
Bruce Deschamps of Sako and the Rise of the Educated Hunter
JOIN IFC! Bruce Deschamps is the Global Digital Marketing Lead at Sako Ltd (Beretta Holding Group), driving digital strategy and brand innovation for both SAKO and TIKKA brands. French by origin and based in Finnish Lapland, he bridges high-level corporate execution with an authentic outdoor lifestyle centered on hunting, archery, and more recently, long-range shooting. Our conversation was jump-started by Bruce's thinkpiece on LinkedIn titled: " The Rise of the Educated Hunter "






